Content Manager
The Football Association
- London, England, United Kingdom
- London, England, United Kingdom
About
Are you passionate about creating standout content for some of football’s most iconic competitions?
The Football Association is looking for a Content Manager to help tell the story of the Emirates FA Cup and the Adobe Women’s FA Cup, two competitions that sit at the heart of the English game and capture the imagination of millions of fans around the world.
This role will lead the planning, production and execution of content that brings The FA’s brand strategy to life across owned and operated channels. You will play a central role in shaping how fans experience these competitions digitally, delivering social-first storytelling that sparks emotion, drives conversation and attracts new audiences. Short-form video will be a key focus, particularly across platforms such as Instagram Reels and TikTok.
This is a permanent role within The FA’s Marketing, Communications and Corporate Affairs team and offers the opportunity to work at the centre of live sport, culture and creativity. The role requires a flexible approach to working hours and locations, particularly around matchdays, major events and defining moments in the football calendar.
What you will be doing:
Lead the day-to-day management of The FA’s competition social media agency, taking ownership of weekly status calls, creative ideation sessions and delivery against agreed content strategies.
Plan, create and deliver live, social-first content across key moments including match weekends, major events, player appearances and cup shoots, ensuring content resonates with fans in real time.
Champion innovation across social platforms by embedding best practice, emerging trends and new formats into both planned and reactive campaigns throughout the season.
Create and oversee editorial content plans, working closely with stakeholders across brand, communications and commercial teams to ensure alignment and impact.
Analyse channel and content performance, sharing insights and learnings to inform future creative decisions and improve ways of working.
Collaborate with The FA’s creative content, content strategy and operations teams to deliver best‑in‑class competition output that drives reach, engagement and positive sentiment.
Work closely with the competition social media agency to provide overall channel management across all social platforms.
Support the Senior Content Manager with annual budget planning, raising purchase orders and tracking spend and content performance across the season.
Contribute to cross-functional working groups, providing creative, content and social expertise to support wider organisational objectives, particularly those linked to the commercial growth of competitions.
Support The FA’s broadcast team with the delivery of value‑adding content propositions for domestic and international rightsholders.
Support the wider content team outside of competition periods on FA‑wide campaigns, including England senior major tournaments.
What we are looking for:
Strong evidence of creating engaging, entertaining and best‑in‑class social content.
Proven experience working with and managing social producers and social media agencies.
A clear understanding of the social media landscape, including emerging trends and how to identify future opportunities.
Experience working with high‑profile talent to influence and capture high‑quality social content.
Strong knowledge of youth culture and diverse audiences, and how they engage with social media.
Previous experience working in a professional sports creative environment.
Strong understanding of social analytics and performance measurement, with the ability to use insight to inform future content plans.
Experience producing and optimising both short‑term and long‑term content plans.
Hands‑on experience creating social video content for platforms such as Instagram Reels and TikTok.
Experience working as part of a multi‑functional team to deliver shared objectives.
Excellent communication skills, both online and in person, suited to the pace of live events.
Proficiency in image editing software such as Adobe Photoshop or Azzuu.
Proficiency in video editing software such as Adobe Premiere.
Experience using cloud‑based video clipping tools such as Grabyo.
Experience working with web‑based project management platforms such as Asana or Trello.
What's in it for you?
We are committed to ensuring everyone can flourish in their roles, to achieve this we have unique office spaces under the arch of the iconic Wembley National Stadium, which is the home of English Football. We are also delighted to offer a world‑class, Elite Performance Centre, St. George's Park in Staffordshire which is an exceptional setting to develop and inspire high‑performing England teams and leaders.
We pride ourselves in offering a competitive salary as well as great opportunities to develop and grow in your role. But that is not all; we also have a range of exciting benefits, some of which can be found below:
Access to event day tickets at Wembley Stadium, alongside a host of regular internal events throughout the season, encouraging you to connect and learn with your colleagues and look after your mental health and well‑being.
Free, nutritious lunches at Wembley Stadium and St. George's Park.
Free private medical cover.
A contributory pension scheme.
An additional 'Thank You' days leave, volunteering days as well as 25 days annual leave (based on a full‑time, permanent contract.)
A hybrid working model which offers greater flexibility.
Currently, we are working within a hybrid working model whereby the expectation is to work from your contractual location for part of the week, and as and when required by the team. The remaining days can be worked remotely. We will continue to monitor this model, and it may be adjusted in future if deemed necessary. The contractual location of this role can be found on the FA Careers page.
We are a diverse workplace, aspiring to represent football across the country. The Football Association actively promotes inclusion and diversity, encouraging you to be the best version of yourself at work.
We welcome applications from everyone and are proud to be an equal opportunities employer. If you have any particular requirements in respect of the recruitment or interview process, please mention this during your application.
As part of the FA's commitment to ensuring a safe environment for everyone in football, every employee will be required to complete a DBS check. The level of the check required will be based on the activity of the specific job role and in line with legislation and government guidance.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing
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Languages
- English
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