Sales Development RepresentativeYolk Recruitment Limited • Wales, England, United Kingdom

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Sales Development Representative

Yolk Recruitment Limited

Wales, England, United Kingdom

Wales, England, United Kingdom

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About

Sales Development Representative (SDR) B2B SaaS | Learning Technology | Up to 35,000 + OTE Yolk Recruitment is proud to be partnering with a high-growth learning technology company that's transforming how organisations develop their people at scale. With tens of millions of users globally, this business is firmly established in its market and entering an exciting new phase of growth. They're now looking to hire an experienced Sales Development Representative (SDR) to play a critical role in building high-quality sales pipeline across defined verticals. This is a role for someone who understands that great pipeline is built through research, relevance, and real conversations - not spray-and-pray outreach. The Opportunity This SDR role sits at the very start of the revenue engine. You'll be responsible for identifying the right organisations, engaging senior decision-makers, and booking well-qualified meetings that convert into genuine pipeline for Sales Executives. You'll work across specific verticals, develop a strong understanding of sector-specific challenges, and tailor your outreach accordingly. Quality matters here - autonomy, creativity, and thoughtful prospecting are actively encouraged. This Role Is for You If: You have 2+ years' experience as an SDR or in B2B lead generation within a SaaS environment You can clearly demonstrate how your meetings converted into qualified pipeline You enjoy researching companies, understanding their challenges, and finding the right conversation starters You're confident prospecting via phone, email, LinkedIn, and video You understand qualification frameworks and what makes an opportunity genuinely viable You're resilient, curious, and constantly refining your approach You're comfortable working defined verticals and becoming knowledgeable about specific industries You care about quality over quantity - 5 strong meetings beats 15 weak ones You're ambitious and see this role as a stepping stone to a long-term sales career Key Responsibilities Prospecting & Outreach Research and identify decision-makers within target accounts and verticals Execute multi-channel outreach campaigns (phone, email, LinkedIn, video) Create personalised, compelling messaging tailored to role and sector Maintain consistent daily activity without compromising quality Qualification & Handover Conduct discovery conversations to uncover business challenges Apply clear qualification criteria to ensure meeting value Deliver thorough handover notes to Sales Executives Collaborate closely with sales colleagues to refine ICPs and targeting Pipeline Development Build and maintain a healthy pipeline of engaged prospects Nurture leads that aren't yet sales-ready Feed insights from conversations back into sales and marketing Share learnings and best practices with the wider team What You'll Need Essential 2+ years' experience as a B2B SDR with clear, demonstrable results Proven track record of meetings converting into pipeline Experience with multi-channel outbound prospecting Strong research and communication skills CRM experience (Salesforce, HubSpot, or similar) Familiarity with sales engagement tools (Outreach, Salesloft, Apollo, etc.) Salary & Benefits £30,000 - £35,000 base salary
(DOE) Competitive on-target earnings Clear progression path to Account Executive roles 25 days annual leave plus public holidays Pension scheme with employer contribution Professional development budget and LinkedIn Learning access Modern tech stack and home-office setup allowance
TPBN1_UKTJ

Wales, England, United Kingdom

Languages

English

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