Brand Manager, Snacking

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At Lactalis in the USA, we're committed to providing meaningful opportunities for our people to learn, grow, and thrive—whether you're just starting your journey with us or looking to take the next step in your career. From day one, we offer the tools and support to help you succeed.

As the world leader in dairy, Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe. Each day, we're proud to produce award-winning dairy products that bring people together.

In the US, we proudly offer an unrivaled house of beloved brands, including Galbani Italian cheeses and ricotta, Président specialty cheeses and butters, Kraft natural and grated cheeses, Breakstone's cottage cheese, Cracker Barrel, Black Diamond cheddar, and Parmalat milk. Our yogurt portfolio includes siggi's, Stonyfield Organic, Brown Cow, Oui, Yoplait, Go-Gurt, :ratio, Green Mountain Creamery, and Mountain High, along with a growing family of ethnic favorites like Karoun, Gopi, and Arz.

At Lactalis, we live by our core values—Ambition, Engagement, and Simplicity. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone's unique background and ideas are valued.

Even if you don't meet every qualification, we encourage you to apply. We want to hear about your PASSION, your STORY, and how your EXPERTISE can help us shape the future of dairy.

From your
PASSION
to ours

The Brand Manager is responsible for developing the brand strategies and relaunch of the Cracker Barrel Cheese Brand, along with managing all elements of the marketing mix for the various product lines within the cheese snacking & chunk business. This role leads cross-functional teams to develop and execute portfolio and support programs while delivering against financial, strategic, and mission-driven objectives.

The Brand Manager works closely with the broader marketing organization, cross-functional partners, and external agencies to drive short-term performance and long-term brand growth. A key focus of this role will be leading a full brand relaunch, including creative repositioning, packaging modernization, communications evolution, and renovation/innovation efforts that elevate brand relevance and accelerate growth.

From your
STORY
to ours

• P&L Management:
  Own full brand P&L and understand the essential financial levers that drive sustained profitability and long-term brand health.
• Brand Strategy & Planning
  : Lead annual and long-term strategic brand planning to deliver market share, volume, cash flow, and contribution margin goals.
• Consumer Understanding:
  Serve as custodian of the consumer, competitive landscape, and data analytics to build and optimize brand strategy, ensuring alignment with financial objectives.
• Commercial Execution:
  Drive the brand relaunch, including repositioning, packaging restage, communications refresh, renovation, and innovation initiatives.
• Project & Agency Management:
  Manage all agency partnerships, media, creative, PR, digital, and independent shops, to ensure seamless execution of integrated brand campaigns.
• Innovation & Renovation:
  Partner with R&D, Consumer Insights, Manufacturing, Engineering, Sales, and Finance to bring innovation from concept to commercialization.
• Channel & Shopper Activation:
  Translate brand strategy into channel-specific programs, shopper plans, and executions that win at retail.
• Cross-Functional Leadership:
  Own end-to-end business processes with cross-functional partners to ensure operational excellence and flawless execution.
• Customer Strategy Alignment:
  Collaborate with Omni-Channel Marketing and HQ Sales to shape segment and