Digital Marketing Specialist- 12 months FTC
Valsoft Corp
- London, England, United Kingdom
- London, England, United Kingdom
About
The purpose of this role is to grow the business through customer acquisition and the proliferation of brand advocacy. As a boutique technology business, our primary channels for communication are digital. Hence, we are looking for a marketing executive who is eager to work in digital platforms, test AI for customer acquisition, and use innovative marketing methods. This is a very hands‑on role, which will require the post‑holder to deliver the full spectrum of marketing activity. This goes from working with the sales team to driving all operational activity (e.g. budget management, data gathering and reporting, content creation and managing our digital channels day‑to‑day).
The role demands a data‑driven, highly creative and ambitious person who sets big goals for themselves and others – and takes personal responsibility for the execution of their ideas.
Responsibilities
Develop and Execute Growth Strategies
Collaborate with cross‑functional teams to implement comprehensive growth strategies aligned with the company objectives
Develop and execute strategies to open the funnel and drive quality leads
Implement tactics to expand our reach and engage the target audience
Have knowledge of SEO, SEM, social media, and content marketing delivery
Being a talented wordsmith, able to create vibrant content and provide copy for blogs, articles and tactical marketing campaigns as and when required
Establish social media followings and build brand advocacy
Maintain and evolve product websites Digital Marketing: • Usage of marketing automation platforms
Analyze campaign performance and adjust strategies to maximize ROI
Monitor KPIs to adapt where necessary to ensure marketing strategies are delivered •
Provide regular reports to leadership with a thorough understanding of performance and areas to improve Conversion Optimisation
Ensure a seamless and compelling user experience is delivered through optimisation of various marketing funnel touchpoints
Provide inputs in creating high‑performance landing pages and collateral
Qualifications
Bachelor’s degree in Marketing or a similar related discipline is essential
B2B marketing experience
Ideally, SaaS Software Marketing experience
Experience with Hubspot, LinkedIn, Canva AI, Adobe Firefly and other martech tools
Ability to roll up sleeves and make things happen
Great attention to detail and planning skills
Fluent in English, both written and verbal
#Flexigrant
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Languages
- English
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