CRM Data Analyst (Maternity Cover)
Burberry
- London, England, United Kingdom
- London, England, United Kingdom
About
Burberry is seeking a highly analytical and technically skilled CRM Data Analyst to join our growing Global Customer team. In this role, you will leverage data to drive meaningful customer engagement, optimize CRM strategies, and support the brand’s ambition to deliver exceptional client experiences. RESPONSIBILITIES
Build, maintain, and optimize customer data models and segmentation frameworks in Databricks Identify customer insights and trends that inform personalization, targeting, and strategic decision‑making Design and maintain interactive dashboards (preferably using Tableau and/or Looker and/or PowerBI), ensuring data accuracy and usability for key stakeholders Ensure data governance and consistency across global CRM and analytics platforms Collaborate with cross‑functional teams to support omnichannel initiatives and clienteling tools, particularly with Data Science PERSONAL PROFILE
5+ years of experience in CRM Analytics, Data Analytics, or related roles, ideally within the fashion, retail, or luxury sector Strong proficiency in Databricks (SQL, Python, or PySpark) for data transformation and analysis Solid understanding of CRM principles, customer segmentation, and campaign measurement Experience working with customer databases, CDPs, and marketing automation systems (e.g., Salesforce, Braze) Proven experience creating and maintaining reports and dashboards in Tableau and Looker Strong analytical mindset and attention to detail, with the ability to interpret complex data into clear business insights Excellent communication skills and stakeholder management, with the ability to present findings to non‑technical audiences A passion for fashion, luxury, and customer experience MEASURES OF SUCCESS
Full insight into the operations of the BPC regional teams, benchmarked with retail, resulting in increased productivity and profitability Regular, effective, timely reporting and analysis Timely delivery of all assigned projects Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Business Development and Sales Industries
IT Services and IT Consulting EQUITY STATEMENT
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
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Languages
- English
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