Sales Manager
Cardone Ventures
- Thatcham, England, United Kingdom
- Thatcham, England, United Kingdom
About
Key Responsibilities
Drive growth : Develop and execute the UK sales strategy across wholesale, on‑trade, off‑trade, and selective export opportunities.
Open new doors : Identify and onboard new B2B accounts (retailers, bars, restaurants, hotels, event operators) and negotiate strong commercial terms.
Grow existing accounts : Manage and expand key relationships, ensuring strong fulfilment, upselling, and increased range penetration.
Hit and exceed targets : Deliver monthly, quarterly, and annual revenue goals, reporting on KPIs, pipeline, and forecasts with commercial precision.
Partner with marketing : Coordinate activations, promotional campaigns, and product launches to maximise visibility and sales impact.
Represent the brand : Attend customer visits, trade shows, and industry events, acting as a credible ambassador for SWISH.
Work with operations : Ensure stock availability, logistics performance, and profitable pricing strategies.
Be hands‑on : Personally lead sales generation functions — calls, meetings, and lead follow‑up — to build momentum.
Grow into leadership : As results are delivered, build and manage a sales team, coaching and developing others to scale performance nationwide.
Key Requirements
Proven experience in sales roles in FMCG, beverages, or related consumer goods. Ideally with exposure to alcoholic and / or non‑alcoholic drinks.
Strong knowledge of UK on‑trade and off‑trade channels; experience selling into retailers, hospitality sector, or premium liquor / spirits segments.
Excellent negotiation, presentation and communication skills. Able to represent the brand credibly.
Strong commercial sense : comfortable with forecasting, margins, pricing, budgeting.
Self‑motivated, target‑driven, resilient, and able to work in a fast‑moving environment.
Comfortable travelling within the UK; occasional travel internationally might be needed.
Experience using CRM tools, sales analytics, pipeline reporting.
Degree or equivalent experience; further qualification in business, sales, marketing is a plus.
Desired Attributes & Values Fit
A passion for high‑quality drinks and cocktails; appreciation for flavour, natural ingredients, sustainability.
Authentic and transparent; honest communication with clients and team.
Innovative—willing to try new channels, test approaches, iterate.
Results oriented, yet aligned with brand values : craftsmanship, determination, elegance.
Agile mindset; able to respond quickly to market feedback, inventory / logistics issues, seasonality.
Compensation & Benefits We know that attracting the best means rewarding both today’s performance and tomorrow’s growth. Our package is designed to be competitive now and transformational over time :
Base Salary : £50,000–£55,000 (stretch to £60,000 for exceptional talent)
On‑Target Earnings (OTE) : £70,000–£85,000+ in year one (including base salary + commission when targets are achieved)
Commission : 3–5% on revenue generated above agreed annual targets, with accelerators at stretch levels (uncapped)
100‑120% of Revenue Goal Attainment - 3%
120%+ of Revenue Goal Attainment - 5%
Long-Term Incentive : Phantom equity participation after 3 years, giving you a stake in SWISH’s global growth and future exit
Perks & Benefits :
Mileage Reimbursement 35 P / Mile| Travel Expenses Covered
Flexible hybrid working (office near Newbury + field)
International travel to expos, tastings, and brand activations
Generous product allowance (after all, you should enjoy what you sell)
Pension & wellbeing package
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Languages
- English
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