Digital Marketing Associate
Qniverse LTD
- London, England, United Kingdom
- London, England, United Kingdom
About
Digital Marketing Associate About the Role We’re seeking a results-driven Digital Marketing Associate with proven Meta advertising expertise and strong SEO knowledge. You’ll run high-performing Facebook and Instagram campaigns while optimizing our content for Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) to drive quality leads for Qrius Training Institute.
What Makes This Role Unique? Unlike traditional marketing roles, you’ll report directly to leadership ensuring strategic alignment and focus specifically on performance-driven campaigns for education and training programs. This is a role for someone who sees digital marketing as measurable science and wants to directly impact enrollment growth while mastering cutting-edge optimization strategies.
What You'll Do? Performance Marketing (Primary Focus)
Plan, execute, and optimize Meta Ads campaigns focused on lead generation for Qrius Training Institute
Manage daily advertising budgets and continuously monitor Cost Per Acquisition (CPA) to maximize ROI
Set up and optimize lead generation ads using lead forms, WhatsApp, and Messenger integrations
Conduct A/B testing on ad creative, copy, audiences, and placements to improve conversion rates
Track ROI meticulously and refine campaigns based on performance insights and data analysis
Search & Content Optimization
Optimize website content, blog posts, and landing pages for search engines and user experience
Conduct comprehensive keyword research targeting Nepali youth and QA training seekers
Implement on-page SEO best practices including meta tags, headers, internal linking, and content structure
Structure content for AEO targeting voice search queries and featured snippets
Optimize content for GEO ensuring visibility in AI-powered search results and generative engines
Monitor search rankings and organic traffic trends adjusting strategy accordingly
Data Analysis & Reporting
Track campaign performance using Google Analytics, Meta Business Suite, and other analytics tools
Generate weekly performance reports with actionable insights and strategic recommendations
Monitor key metrics including CTR, CPC, CPL, engagement, reach, conversions, CAC, and ROI
Analyze audience behavior and conversion funnels identifying optimization opportunities
Present data-driven findings to leadership informing marketing budget allocation decisions
Benchmark performance against industry standards and identify competitive advantages
Campaign Management & Optimization
Create compelling ad copy and work with creative team on engaging visual assets
Target and segment audiences effectively based on demographics, interests, and behaviors
Implement retargeting strategies to nurture leads through the enrollment funnel
Optimize landing pages for conversion ensuring seamless user journey from ad to enrollment
Stay current with Meta platform updates, algorithm changes, and digital marketing trends
Collaborate with content and communications teams to align messaging across channels
Requirements Education & Experience
Bachelor’s degree in Marketing, Mass Communication, IT, Business, or related field
1‑2 years hands‑on experience running Meta Ads campaigns with proven results
Demonstrated track record of successful lead generation campaigns with measurable outcomes
Understanding of education or training sector marketing preferred
Technical Requirements
Meta Ads Manager expertise including campaign setup, audience targeting, optimization, and budget management
Deep understanding of 3‑level campaign structure and strategic application
Strong SEO fundamentals including keyword research, on‑page optimization, and technical SEO basics
Excellent knowledge and ability to implement strategies for AEO and GEO
Proficiency in Google Analytics and Meta Business Suite for performance tracking
Strong analytical mindset with ability to extract insights from data
Personal Qualities
Data‑driven decision maker who lets metrics guide strategy
Results‑oriented with relentless focus on achieving and exceeding targets
Proactive problem‑solver who identifies issues and implements solutions independently
Detail‑oriented with excellent organizational and time management skills
Adaptable learner who stays current with rapidly evolving digital marketing landscape
Bonus Points
Experience promoting EdTech, training programs, or educational services
Google Ads or LinkedIn Ads campaign management experience
Deep understanding of Nepal’s youth market, student demographics, and EdTech industry
TikTok Ads or other emerging social platform advertising experience
Copywriting skills for creating compelling ad copy and landing page content
Basic graphic design skills using Canva for creating ad variations
Experience with marketing automation tools or CRM systems
Knowledge of conversion rate optimization (CRO) best practices
Why Join Qniverse? Impact & Autonomy
Direct reporting to Directors
Drive enrollment growth and directly impact Qrius Training Institute’s success
Own complete digital marketing campaigns from strategy through execution
Strategic role with visibility across the entire organization
Work with international teams across UK, Nepal, and Mumbai operations
Contribute to marketing strategies that reach diverse audiences
Learn from global best practices in digital marketing and EdTech
Be part of launching innovative training programs addressing Nepal’s IT employment gap
Expand your digital marketing expertise across multiple channels and strategies
Build your portfolio with measurable success stories and career advancement opportunities
Ready to drive enrollment through data‑driven digital campaigns? Send your CV and portfolio to careers@qniverse.co.uk
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Languages
- English
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