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Digital Marketing Manager
Brodies LLP
- London, England, United Kingdom
- London, England, United Kingdom
About
Digital Marketing Manager
role at
Brodies LLP . As a pivotal member of our marketing team, this position will align digital initiatives with the firm’s objectives, focusing on executing and enhancing our digital strategy and delivering effective social media campaigns. The role centres on authentic storytelling to increase reach and engagement, regularly monitoring and reporting on performance metrics to guide future activity.
Core Tasks
Take a fundamental role in ensuring Brodies continues to increase digital engagement through share of voice, follower growth, online reach and client/prospect engagement.
Creation of engaging content to promote thought leadership and challenge convention. Effective day‑to‑day social media planning, drafting and content distribution across our platforms, ensuring consistency of the firm’s tone of voice and brand.
Develop, implement and manage key social media campaigns across multiple platforms.
Work closely with colleagues across the firm to strengthen the employer brand, attracting top talent through targeted social recruitment campaigns.
Risk management and escalation of potential issues identified on social media channels to proactively maintain the firm’s reputation.
Research and integrate new technologies and AI, digital trends and platforms to refine our approach.
Monitor competitor activity and social media channels for industry trends, engagement and feedback, and respond appropriately to grow engagement.
Manage paid social advertising strategies on Meta and LinkedIn and work closely with the PPC agency to maximise lead generation and campaign creativity.
Analytics and Reporting
Monitor and report on social media KPIs to assess campaign effectiveness and ROI using GA4, Hootsuite and platform analytics.
Provide regular, actionable performance reports for ongoing improvement.
Brand Management
Align social media activity with the firm’s brand strategy and reputation.
Collaborate with marketing and communications to ensure campaigns support wider objectives.
Implementation of an employee advocacy program to leverage colleagues as social brand ambassadors.
Train colleagues on social media best practice to ensure consistent and effective use of digital channels and maintain updated guidance materials.
Manage PPC campaigns with an external agency to expand reach and generate leads.
Team Responsibilities
Idea generation – part of a team responsible for suggesting future projects to keep the firm ahead of the curve.
Person Specification
Minimum of five years’ experience in a digital marketing role, with a proven track record of growing brand engagement across multiple platforms.
Strong communication skills, experience in brand guardianship and tone of voice consistency.
Ability to work independently and proactively and dedicated to ensuring tasks are completed efficiently.
Flexible approach with the ability to seek out opportunities to provide a more efficient and proactive service.
A keen interest in data and analysis.
Professional image to internal clients and other external organisations at all times.
Be aware of Brodies’ information security policies, and protect information assets from unauthorised access, disclosure, modification, destruction or interference at all times.
Qualifications and Skills
Exceptional organisational and time‑management skills, with a strong attention to detail.
Creative mindset with the ability to think strategically.
Experienced in stakeholder management, capable of positive influence and advising.
Proven track record in managing successful social media campaigns.
Strong analytical skills and proficient in GA4 and social media scheduling platforms.
Excellent written and verbal communication skills.
We look forward to welcoming a dynamic and dedicated professional to our team to help us elevate our social media efforts and enhance our firm’s brand presence.
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Languages
- English
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