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Digital Content Specialist
Pernod Ricard
- London, England, United Kingdom
- London, England, United Kingdom
About
Pernod Ricard
Manager:
Head of Performance Marketing
Location:
Chiswick, London
We operate a hybrid working approach, which allows you to manage your time between home and office.
About Pernod Ricard Pernod Ricard is a leading company in the global spirits industry with over 19,000 employees worldwide.
About this role In the UK, Pernod Ricard operates 4 businesses. The Digital Content Specialist in PRUK focuses on delivering best‑in‑class online content across major retailer sites. This role will primarily focus on the online customer experience, enhancing the representation of our brands on platforms such as Tesco, Sainsbury’s, and Amazon.
Responsibilities
Day to day internal management of delivering online content basics, track and maintain online content through Compliance Tracking Platforms (Commerce IQ) and enhance online brand presence utilising our internal CMS tools and Brandbank.
Seek best in class opportunities and new ways to improve brand appearance online to inspire our consumers through on‑site images, mobile‑optimised content, reviews and other basic elements of e‑commerce.
Utilise ‘Digital Shelf’ tools to measure ‘share of voice’, connect the dots from social media platforms to retailer sites to drive sales. Assist in delivering new and innovative online experiences working closely with Brand, eCommerce and Experiential teams.
Collate data and insights from test and learns and build compelling best practice cases for content and other key findings.
Lead a programme of website optimisation initiatives to improve customer site performance based on performance analysis, A/B testing and monitoring latest competitor and industry developments.
Deliver and enhance the online merchandising strategy playbook across e‑grocery, pureplay, quick commerce and e‑wholesale platforms.
Planning and production of eCommerce content liaising with brand and e‑Commerce teams coordinating content inputs, design and layout work
Support build of personalised experiences and dialogues for our consumers through use of internal consumer database platform.
Who you’ll be working with
Head of Performance Marketing
Wider teams: e‑Media, Social, Studio, Data, eCRM
Brand Marketing, eCommerce and Commercial teams
Key Martech Agency Partners
Your blend of talent
Digital & eCommerce passion & experience (1‑2 years experience)
Creativity skills with attention to detail
An analytical mindset and skills
Great written and verbal communication
Proactive demeanour, research and problem‑solving skills
Experience of Digital Shelf Analytics Tool (desirable)
Benefits Private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. 28 days’ annual holiday, employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more.
Conviviality: the Pernod Ricard Way We have our own way of doing things— conviviality! We’re committed to conviviality, empowerment, support and acknowledgement.
Commitment to diversity and inclusion People are at the heart of everything we do… all are welcome regardless of beliefs or personal choices.
Seniority level Associate
Employment type Full‑time
Job function Marketing
Industries Beverage Manufacturing
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Languages
- English
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