Senior Director - Global Sales Strategy
ZappiStore
- London, England, United Kingdom
- London, England, United Kingdom
About
29 January 2026
Department:
Sales
Employment Type:
Full Time
Location:
London, UK
Compensation:
£120k–£130k base salary per annum + 30% variable commission
Description The Zappi sale is complex, requiring both an enterprise sales cycle and often a detailed research methodology validation as part of the solution validation stage. The Sales Strategy team works jointly with salespeople and leadership to take lead on complex research topics during a sales cycle.
Core Responsibilities Sales Support on new logo, expansion and upsell opportunities
In addition to the “traditional” acquisition and cross‑pillar expansion contexts, GSS support will typically be required with intra‑pillar upsell such as moving customers from using the Creative Suite to Amplify, or from Zappi Concept or M/A/R/C to ActivateIt. This support can be delivered in a number of ways including:
Detailed methodology explanations during sales meetings and demos
Providing platform, pillar and solution sales support for large pillar‑based opportunities whether for advanced solutions such as Amplify and ActivateIt or our core solutions. This may include advanced demo highlighting cross project learnings, advanced analytics, norms and meta analyses, although demos of these platform capabilities should also be able to be done by the sales reps. The potential for tailoring may also be part of this sales support.
Conducting pilots, side‑by‑side and more extensive validation work with customers/prospects
Support for the onboarding of the advanced solution (e.g., Amplify, ActivateIt) including recommendations regarding audiences, tagging, and category definition. The actual onboarding will be managed by CE.
Pillar Support for tailoring suites or advanced solutions.
This may be in the context of a sales opportunity or a reassessment of a customer’s process (such as in a HOV exploration). This could include solution mapping to a customer’s current stage‑gate process or recommending different processes that embed customer feedback throughout a customer’s creation process.
GSS is involved when the tailoring is pillar‑wide or of an advanced solution.
The GSS rep’s involvement may start with the initial discovery done in conjunction with the sales rep or account manager.
Before the point of proposing specific tailoring recommendations, Customer Expertise must be brought in to confirm feasibility and pricing.
Depending on the specific initiative, the GSS rep may stay involved through the completion of the detailed specifications phase of the tailoring project if their pillar expertise is required, or the responsibility for the tailoring may shift to CE in its entirety.
Providing Pillar Support to RFPs
The way that GSS is involved in RFPs going forward is directly related to their pillar expertise. The sales rep (whether ACQ, EXP, AM or GAD) should be leading the RFP effort, ensuring appropriate input from all parts of Zappi (including legal & security) and writing the proposal.
This requires a change in the LSI model. There may be some enablement required for the sales reps for the revised RFP process.
If the assigned sales rep is not able to lead the effort, their team leader should be brought in.
GSS will be responsible for designing and writing proposal sections related to their pillar. They may also review the overall proposal and strategy to provide their perspective.
Methodological and VOC Input to Product
The GSS reps, as core experts in their pillars, provide necessary input and guidance to Product as part of the development and testing processes.
While this is critical to Zappi’s success, it can take time away from activities that are more directly sales‑related.
As such, feedback from Product on this support should be part of the team’s KPIs and the time taken should be reflected in the overall performance assessment.
When GSS Gets Involved
Revenue opportunity identified as $100k+ (for US) and $50k+ (International). Note that existing credits may be used initially but the expectation is that increased usage will be significant. These amounts are guidelines. The priority for GSS support is based on the size of the opportunity and the customer as well as the need for pillar expertise.
Pillar expertise required
Large‑scale ecosystem redesign (e.g., HOV, tailoring)
Sales of advanced solutions
Skills, Knowledge & Expertise
Deep expertise in one or more of Zappi’s pillars (innovation and ideally advertising or brand tracking), with the ability to clearly articulate research methodologies and value propositions to enterprise customers.
Proven experience supporting complex, enterprise‑level sales cycles, including new logo acquisition, expansion, and intra‑pillar upsell opportunities.
Partner with customers in discovery to identify priority business challenges and position Zappi solutions through connected insights programs — clearly articulating how the platform delivers measurable impact on product development and innovation decisions.
Strong ability to partner with Sales, Account Management, and Leadership to lead solution validation, discovery, and strategic deal support for high‑value opportunities.
Demonstrated capability to conduct and present advanced demos, pilots, and translating sophisticated analytics into clear customer outcomes.
Ability to collaborate cross‑functionally with Customer Expertise to ensure feasibility, scope, and pricing of tailored or advanced solutions.
Skilled in contributing to RFPs by designing and writing pillar‑specific proposal content and providing strategic input on overall proposal direction.
Strong consultative and communication skills, with confidence engaging senior stakeholders and acting as a trusted subject‑matter expert in customer discussions.
Ability to provide structured methodological and Voice‑of‑Customer (VOC) input to Product teams, balancing sales impact with longer‑term product development priorities.
Comfortable prioritizing and managing time across competing demands, with a clear understanding of when GSS involvement is required based on deal size, complexity, and pillar expertise.
Benefits
Salary range £120K - £130K base + 30% variable commission per annum. Salaries are benchmarked annually
One company‑paid mental health day of rest every quarter (these are pre‑scheduled, so the entire company can take the same days off regularly to reset)
Generous PTO – Minimum of 20 days of paid time off per year, plus national holidays. Leave over 30 days requires manager and People team approval
Private medical healthcare cover
Group risk, life & disability contributions
Thoughtfully designed offices to support both individual work and collaboration without interrupting others
Support setting up your home office, if appropriate (chair + desk, etc)
Wellbeing benefits such as free yoga and access to trained therapists / counsellors
Enhanced parental leave policies
Pension contributions via salary sacrifice scheme
Tailored personal development through training allowances, coaching, mentorship and career frameworks
Why join us?
We’ve been recognized as one of the hottest martech companies in 2022 by Business Insider and named Best Place to Work by Quirk’s Media for our engaging and inclusive workplace culture. We’re committed to both
people
and the
planet .
Our belief in inclusion means we’re building an organisation of diverse individuals and helping brands eliminate cultural presumptions in their research. Read our Diversity Manifesto here.
We are a values and behaviours driven business and believe that
Trust, Truth, Ownership, Ambition
and
Humility
describe Zappi employees on our best day. This is how we strive to show up for our customers, for each other and for our communities.
Zappi Company Culture Highlights
Winner of Comparably's Award for Best Company for Women 2022
Winner of Comparably's Award for Best Company Work‑Life Balance 2022
Winner of Comparably's Award for Best Company Compensation 2022
Winner of Comparably's Award for Best CEO for Women 2022
Winner of Comparably's Award for Best Company for Diversity 2022
Winner of Comparably's Award for Best Company Culture 2022
Winner of Comparably's Award for Best CEO 2022
Winner of Comparably's Award for Best Happiness 2022
Winner of Comparably's Award for Best Leadership Teams 2023
Winner of Comparably's Award for Best CEOs for Diversity 2023
Winner of Comparably's Award for Best Engineering Teams 2023
Winner of Comparably's Award for Best Company Outlook 2023
Winner of Newsweek’s Top 100 Most Loved Workplaces in the UK 2022 & 2023
Recognised by Fast Company’s Best Workplaces for Innovators 2023
Winner of Best Marketing Insights Platform in the MarTech Breakthrough Awards 2023 & 2024
Equal Opportunity
Zappi is an equal opportunity employer; our diversity is a major strength. We are committed to providing equal opportunities for all individuals, regardless of their race, gender, sexual orientation, disability, or any other characteristic protected by applicable laws.
We believe that a diverse and inclusive workforce fosters innovation, creativity, and success. Our hiring decisions are based solely on merit, qualifications, and abilities, ensuring fairness and equity throughout our recruitment process. We welcome applications from all backgrounds and encourage candidates from under‑represented groups to apply. Join our team and contribute to an inclusive environment where everyone's unique perspectives and talents are valued and respected.
#J-18808-Ljbffr
Languages
- English
Notice for Users
This job comes from a TieTalent partner platform. Click "Apply Now" to submit your application directly on their site.