Digital Marketing & eCommerce Manager
Malmaison
- London, England, United Kingdom
- London, England, United Kingdom
About
Salary: Competitive, with Generous Company Benefits, Training & Development.
Job Overview Frasers Hospitality, a global leader in serviced apartments and hotel residences, is seeking an experienced Digital Marketing & eCommerce Manager to lead online marketing efforts across the EMEA region.
Responsibilities
Develop and execute a comprehensive marketing strategy aligned with business goals to increase brand awareness, guest engagement and revenue.
Ensure consistent brand positioning and messaging across all online marketing communications.
Oversee the digital marketing strategy, including website management, SEO, SEM, email marketing, paid media and social media platforms.
Lead creation of compelling, on‑brand content and manage marketing campaigns from concept to execution.
Collaborate with sales and revenue teams to drive occupancy, meeting and events bookings and other business areas.
Lead, mentor and develop direct reports.
Collaborate closely with internal teams and external partners to ensure coordinated actions and alignment with overall objectives.
Utilize analytics tools to monitor campaign effectiveness and make data‑driven decisions.
Manage the digital marketing budget, ensuring effective allocation of resources and tracking ROI.
Stay abreast of industry trends, emerging digital platforms and competitor activities to keep the strategy innovative and competitive.
Qualifications
Proven experience in a hospitality environment, digital marketing role in a multi‑site national company.
Experience in luxury serviced apartments or hotel industry a plus.
Degree or Diploma in Digital Marketing is desirable.
Experience in Europe & Middle East an advantage.
Strong analytical skills with ability to interpret data and make data‑driven decisions.
Excellent communication – written and verbal; attention to detail.
Ability to lead and inspire a team; coaching and development focus.
Ability to travel to properties as required.
Intermediate‑Advanced Excel, PowerPoint and Word.
Strong stakeholder relationship skills.
Benefits
Competitive pay and bonus plan.
Generous company benefits and healthcare plans.
Discounted staff & family rates at Frasers Hospitality.
Fully funded apprenticeship programmes and training.
High street and travel discounts.
Cycle to work scheme.
Employee assistance programme.
Extra day off for birthday.
Life assurance.
EEO Statement Frasers Hospitality, Malmaison & Hotel Du Vin are equal opportunity employers and welcome applications from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation or age.
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Languages
- English
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