Anthropologie - Digital Marketing ManagerURBN • City of London, England, United Kingdom
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Anthropologie - Digital Marketing Manager
URBN
- City of London, England, United Kingdom
- City of London, England, United Kingdom
About
Role Summary We are looking for a highly skilled Digital Marketing Manager with a proven track record of driving growth across Paid Search, Paid Social, Display, Affiliates and SEO in the UK and wider European markets. This is a pivotal role within the business for improving ROAS and growing all digital marketing channels in line with business goals.
What You’ll Be Doing
Supporting the Head of Digital Marketing in the development, management and execution of the Anthropologie EU digital marketing strategy
Management of external digital marketing agencies, ensuring delivery of channel strategy and performance through challenging partners on performance & areas for opportunities
Support the Head of Digital Marketing with forecasting channel traffic, demand, spend and efficiency
Manage daily, weekly, monthly, and ad hoc reporting to deliver growth across marketing channels and strategic priorities
Deliver on clear investment targets across paid channels, ensuring spend & efficiency is aligned to forecasts
Through analysis, seek opportunities to drive growth & optimise performance across marketing channels
Manage in‑house paid social marketing, through ad planning, optimised investment and review of ad performance.
Partner with the organic social team on the paid social strategy and cross‑funnel budget
Manage the marketing feeds and work with agency on optimisations
Manage Affiliate tenancy and commission opportunities, in line with our marketing calendar
Work closely with the online trading, brand marketing and buying teams to ensure ads and product focuses are aligned with business priorities and trends
Partner with the ecommerce trading and web production team on SEO recommendations and optimisations
Management of the Digital Marketing Assistant
Identify and driver opportunities to grow Digital Marketing channels through new vendors and projects
Attend weekly, monthly and ad hoc trade meetings, presenting trade and highlighting opportunities to further grow the business
What You’ll Need
Project management experience
Confident in all areas of online marketing, with experience in managing multiple activities.
A confident communicator and willing to influencer through best practice and ROAS
Ability to analyse marketing campaigns and present strategies based on results
Strong leadership skills and experience with managing a team
Ability to multi‑task and delegate
Build strong relationships with internal and external stakeholders
The Perks
Work‑life balance:
Flexible start and finish times
Bring your dog to work
Wellbeing:
Employees Assistance program to support with mental, physical and financial health
Fully equipped free gym and on‑site wellness room in Brick Lane and 50% discount off external gym memberships
Private Medical Insurance
Employee Discount:
Up to 40% off at all URBN Brands
Community:
One paid day to either volunteer or fundraise for a charity of your choice
Travel:
Cycle to work scheme, season ticket loan
Continued Development:
We offer structured support within the business alongside continued learning and development
Equal Opportunity Statement URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.
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Languages
- English
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