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Business Analyst - HubSpot Product Owner
GoGlobal
- London, England, United Kingdom
- London, England, United Kingdom
About
Role & Responsibilities Product Ownership & Strategy
Serve as the primary Product Owner for HubSpot platform, owning the product roadmap and vision for sales usage optimization
Define and prioritize the HubSpot backlog based on business value, strategic alignment, and resource availability
Translate business requirements into actionable user stories and acceptance criteria
Facilitate stakeholder meetings to gather requirements and communicate platform capabilities and limitations
Champion data-driven decision-making and ensure HubSpot usage supports company-wide KPIs
Change Management & Triage
Establish and manage a formal change request process for all HubSpot modifications
Triage incoming change requests by assessing business impact, technical feasibility, and strategic alignment
Maintain a change request log with clear prioritization criteria and status tracking
Conduct impact analysis for proposed changes across integrated systems and workflows
Coordinate with cross-functional teams to evaluate dependencies and potential conflicts
Planning & Documentation
Develop detailed implementation plans for approved changes, including timelines, resource requirements, and risk mitigation strategies
Create and maintain comprehensive documentation of all HubSpot workflows, automations, and custom processes
Document standard operating procedures (SOPs) for common HubSpot operations and troubleshooting
Maintain a system architecture diagram showing HubSpot's integration points with other business systems
Produce regular reports on platform usage, adoption metrics, and ROI
Data Strategy Alignment
Ensure all HubSpot configurations and customizations align with enterprise data governance policies
Collaborate with data team to maintain data quality standards and implement validation rules
Design and enforce naming conventions, field management protocols, and data hygiene practices
Monitor data flow between HubSpot and other systems to ensure consistency and accuracy
Identify opportunities to leverage HubSpot data for advanced analytics and business intelligence
Testing & Quality Assurance
Develop and execute comprehensive test plans for all HubSpot changes before production deployment
Perform user acceptance testing (UAT) coordination and sign-off processes
Create test scenarios covering functional, integration, and regression testing
Maintain a testing environment and ensure it mirrors production configurations
Document and track defects through resolution, working with vendors or internal teams as needed
Continuous Improvement
Monitor HubSpot platform performance and identify optimization opportunities
Stay current with HubSpot product updates, new features, and best practices
Conduct regular audits of workflows, automations, and data quality
Facilitate training sessions and create user guides to improve platform adoption
Benchmark our HubSpot usage against industry best practices
Requirements Technical Skills
3+ years of hands‑on experience with HubSpot (Marketing Hub, Sales Hub, and/or Service Hub)
Strong understanding of CRM architecture, data models, and integration patterns
Experience with workflow automation, lead scoring, and attribution modelling
Proficiency in data analysis and visualization tools
Working knowledge of APIs, webhooks, and middleware platforms
HubSpot certifications preferred (Administrator, Implementation, Solutions Partner)
Business & Analytical Skills
Proven experience in business process mapping and workflow documentation
Strong analytical mindset with ability to translate complex business needs into technical requirements
Experience with Agile/Scrum methodologies and product ownership
Excellent problem‑solving skills and attention to detail
Understanding of marketing operations, sales processes, and customer lifecycle management
Soft Skills
Outstanding communication skills with ability to present to both technical and non‑technical audiences
Strong stakeholder management experience across multiple departments
Ability to prioritize competing demands and manage multiple projects simultaneously
Self‑motivated with ability to work independently and drive initiatives forward
Diplomatic approach to change management and conflict resolution
Preferred Qualifications
Experience with SQL and data querying languages
Knowledge of GDPR, CCPA, and other data privacy regulations
Familiarity with complementary marketing tech tools (Salesforce, Marketo, Segment, etc.)
Project management certification (PMP, Prince2, or similar)
Experience in SaaS or technology company environment
Understanding of revenue operations (RevOps) principles
Success Metrics
Reduction in system errors and data quality issues
Increased platform adoption and user satisfaction scores
Successful delivery of projects on time and within scope
Improvement in lead‑to‑customer conversion rates
Documented ROI from HubSpot optimizations
Stakeholder satisfaction ratings
This role offers the opportunity to shape how our organization leverages HubSpot as a strategic business platform while working at the intersection of technology, data, and business strategy. The successful candidate will have significant influence over our customer engagement capabilities and play a crucial role in driving business growth through operational excellence.
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Languages
- English
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