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Content Marketing Manager
Fresha
- City of London, England, United Kingdom
- City of London, England, United Kingdom
About
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all‑in‑one platform to manage their entire operations with an intuitive business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point‑of‑sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.
Role Overview We are looking for someone who can combine creative thinking and world‑class marketing campaign management to join our global business as Content Marketing Manager. This pivotal role works across various functions to create multimedia content and communication strategies that engage, interest and inspire our target audiences.
This role works closely with the Head of Brand & Content Marketing, the Social Media Executive, the PR and Content Executive and the wider Marketing team at Fresha and is responsible for content marketing campaigns, events and key content projects to help increase brand awareness, drive commercial impact and position Fresha as a market leader through engaging content.
Key Accountabilities
Develop and deliver integrated marketing campaigns that strengthen Fresha’s position as the leading marketplace and platform for beauty and wellness businesses.
Plan, execute, and optimise cross‑channel campaigns – spanning digital, social, content, events and partnerships – to drive awareness, acquisition and retention.
Work with the Social and Influencer Manager to manage our influencers and events program.
Collaborate with Brand, Product and Content teams to align campaign messaging and ensure consistent storytelling across all customer touchpoints.
Manage the campaign calendar and oversee the creation of marketing assets including landing pages, social content, sales enablement, and multimedia content.
Brief internal creative teams and external agencies, managing timelines, feedback and approvals to ensure projects are delivered on time and on brand.
Support the PR and Content teams by amplifying earned media, influencer and editorial content across paid and owned channels.
Write and review compelling marketing copy across digital campaigns, ensuring alignment with Fresha’s tone of voice and brand strategy.
Analyse campaign performance, track KPIs and report on effectiveness, turning insights into actionable recommendations for future optimisations.
Manage relationships with key internal stakeholders and agency partners to ensure flawless campaign delivery and consistent brand representation.
Skills, Experience & Qualifications Required
Proven experience as a Marketing Manager, Campaign Manager or Brand Strategist within a fast‑paced digital or B2B environment.
A T‑shaped marketer – broad understanding of all core marketing disciplines with deep expertise in one or more areas (e.g. campaign management, content marketing).
Strong background in developing and executing integrated marketing campaigns across multiple channels.
Excellent writing and proofreading skills, with the ability to craft copy that drives engagement, action and conversion.
Experience managing agencies and internal teams to produce multimedia marketing assets.
Strong understanding of digital performance metrics, marketing analytics and SEO principles to inform data‑led decision‑making.
Skilled at balancing creativity with strategic thinking, ensuring campaigns are both visually engaging and commercially effective.
Highly organised, with excellent project management and time‑management skills – able to manage multiple priorities and deadlines simultaneously.
A confident communicator with the ability to influence and collaborate effectively with stakeholders and specialists across departments.
A self‑starter with a proactive mindset, eager to test new ideas and continually optimise performance.
Application Requirements Please submit samples of your work (either a portfolio or links to published work).
Inclusive Workforce At Fresha, we create a culture where individuals of all backgrounds feel comfortable. Everyone who applies will receive fair consideration for employment.
We do not discriminate based on protected characteristics in the location where the candidate is applying. If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so we can support you.
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Languages
- English
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