Content Manager - EMEA
WAGO UK & Ireland
- Wales, England, United Kingdom
- Wales, England, United Kingdom
About
Department: Marketing – EMEA Region
Reports To: Vince President Marketing & Digitization EMEA
Role Overview The Regional Content Creation Manager, EMEA is responsible for planning, creating, and localizing high-quality, digitally focused marketing content that supports WAGO’s campaigns, product launches and brand positioning across the EMEA region. The role combines strategic content planning with hands‑on creation, translation and digital optimisation, ensuring consistent and engaging messaging across all digital and offline channels. Working closely with HQ, EMEA Zones and Country marketing teams, the position acts as the regional hub for content development, bridging global strategy with regional and local execution to maximise digital impact.
Key Responsibilities
Regional Content Planning
Develop and manage the EMEA content roadmap aligned with regional campaign and product launch priorities.
Ensure content topics and messaging reflect both WAGO’s global direction and regional market insights, with a strong focus on digital channels.
Maintain a structured content calendar integrated with campaign activities and key digital publishing timelines.
Content Creation & Adaptation
Create and adapt marketing content such as web articles, product stories, social media assets, digital copy and multimedia materials for EMEA use.
Collaborate with product marketing, campaign and digital teams to develop assets that drive online engagement and lead generation.
Optimize content for digital platforms (SEO, social, web, and email) to increase reach and effectiveness.
Ensure all content aligns with WAGO’s brand voice, technical accuracy and visual identity standards.
Perform and manage translations of marketing content for EMEA countries, ensuring accuracy, clarity and consistent tone.
Adapt content to reflect local language nuances, technical terminology and cultural context.
Maintain ContentHub as the central repository and version control system for all localised and translated content.
Campaign & Product Launch Support
Partner with the EMEA Campaign Manager to deliver content packages supporting product launches and integrated marketing campaigns.
Ensure campaign‑related content is digitally optimised and available for deployment across EMEA websites, email and social platforms.
Collaborate with HQ and Country teams to ensure timely rollout and alignment of digital content assets.
Stakeholder Management & Communication
Act as the key contact for content development between HQ, EMEA Region, Zones and Country teams.
Build strong relationships with product marketing, digital, PR and country marketing stakeholders.
Communicate content plans, progress and priorities clearly across all teams.
Collect and integrate feedback from local markets to enhance content performance and digital relevance.
Lead regular content coordination meetings and share best practices across the network.
Work with creative, content and digital agencies when needed to expand regional content production capacity.
Provide clear creative briefs and ensure high‑quality, on‑brand, digitally suitable content delivery.
Manage budgets, timelines and performance reviews for external partners.
Qualifications & Experience
5–8 years’ experience in content creation, marketing communications or digital marketing, preferably within B2B or industrial technology sectors.
Proven track record in developing and adapting digital‑first content across multiple EMEA markets.
Strong writing and editing skills with the ability to translate complex technical topics into engaging, customer‑focused stories.
Hands‑on experience in translation, localisation and content platform management, ideally using ContentHub or similar systems.
Deep understanding of digital marketing principles – including SEO, social media, email and web content performance metrics.
Demonstrated success managing cross‑functional stakeholders across matrixed global organisations.
Fluent in English; proficiency in additional European languages is a bonus.
Key Attributes
Digitally minded storyteller with strong editorial and creative skills.
Excellent communicator with proven stakeholder management abilities.
Hands‑on creator who balances creativity with precision and consistency.
Organised, proactive and able to manage multiple projects and timelines.
Collaborative and culturally aware, comfortable working across diverse EMEA markets.
Passionate about digital marketing, content excellence and connecting technology with customer value.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function & Industries
Marketing
Appliances, Electrical and Electronics Manufacturing
Location: Silverstone, England, United Kingdom
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Languages
- English
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