Field Sales Associate

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we've grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw Hard Seltzer, Mike's Hard Lemonade, Olé Cocktail Co. and Más+ by Messi—alongside a collection of luxury wineries in the Okanagan Valley, notably Mission Hill Family Estate, CedarCreek Estate Winery, Martin's Lane Winery, and CheckMate Artisanal Winery.

The Role

Our Mark Anthony Wine & Spirits & Bacchus Frechette Divisions are looking for a Field Sales Associate to their team who will oversee the Okanagan Valley region on a 12-Month Contract. The Field Sales Associate is responsible for increasing sales through volume and distribution gains in the assigned territory - Okanagan Valley and it's surrounding area. The Field Sales Associate will be expected to produce results that meet and exceed distribution, merchandising, and sales objectives across all aspects of the Mark Anthony Wine & Spirits and Bacchus Frechette portfolios.

Sales

• Pre-plan and execute sales calls to new and existing customers on master route. 

• Present fact-based sales presentations to secure new product distribution and to increase sales of existing products and delivery your growth target by product segment

• Secure discretionary displays and points of interruption that meet or exceed the execution of the competitive set

• Execute shelf set standards, and ensure space to sales meets or exceeds the competitive set

• Conduct staff training and samplings

• Conduct consumer samplings, with a focus on brand education and functional benefits versus the competitive set

• Drive growth for Multiple division by increasing market share and elevating our presence in BCLS, LRS, and licensee accounts.
• Build strong, value-based relationships with customers and suppliers through trust and consultative selling.
• Maintain a strategic sales call cycle to maximize territory coverage and productivity.
• Use industry insights and data to craft compelling, ROI-driven sales pitches.
• Stay ahead of trends with deep knowledge of our products, competitors, and local market dynamics.
• Provide timely insights and feedback to help guide sales strategy and supplier alignment.
  

Merchandising

• Execute with excellence across all channels—ensuring optimal distribution, product placement, promotions, and merchandising standards
• Stock, face, and maintain company merchandise at accounts
• Take opportunities to creatively and effectively showcase company brands at account locations
• Host special tasting and promotional events as required

Budget Management

• Control operating and A&P expenses and manage budget and expenses appropriately
• Deliver and exceed on annual budget for assigned territory in terms of revenue and distribution

Administration

• Monitor and track marketing programs
• Represent our brands at trade events, supplier visits, marketing activations, and consumer experiences.
• Participate in trade and marketing events, including evenings and weekends when required.
• Review and prepare reports/sales materials
• Maintain 100% accuracy in CRM, ensuring all activity, objectives, and distribution metrics are recorded.

What You Will Bring

• Minimum 1 year of progressive experience in total, in sales, preferably in beer/wine/spirits industry or CPG industry

• Completed Bachelor's Degree in Business, Commerce or related from a recognized institution

• WSET Certification considered an asset

• Effective leadership and strategic influencing skills

• Demonstrated ability to work across functions, business units and geographies – a strong background in a matrix organization is beneficial

• Effective business systems thinker and a good understanding of business process knowledge

• Demonstrated ability to deal effectively with others in a diverse environment

• Ability to prioritize and manage multiple projects at one time

• Strong stakeholder management focus

• Excellent oral and written communication skills

• Proficient with personal computers and business applications

• Ability to attend evening and weekends events

• Access to a car and a valid driver's license

Why Join Us?

Mark Anthony is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $50,000 - $60,000 annually complemented with a car allowance; the base pay is determined by market location and job-related knowledge, skills, experience, and education.

As part of our Total Rewards program, we are also proud to offer:

• Contract health benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Paid time off
• Training and development to build a fulfilling career 

We are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now 

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada. We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration.  If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter. 

At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.​

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.​​

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy ​to stay ahead of industry giants.​