AI Transformation Media Lead

At H&R Block, we believe in providing help and inspiring confidence in our clients and communities everywhere. Our Marketing team plays a critical role in shaping how we connect with millions of customers through innovative strategies and impactful campaigns. We are a dynamic, collaborative group focused on driving growth, leveraging data-driven insights, and embracing emerging technologies to stay ahead in a rapidly evolving landscape. This is your opportunity to join a team that values creativity, innovation, and transformation.

We are seeking a strategic and innovative leader to transform how we plan, execute, and optimize media channels by leveraging AI. This role will be instrumental in identifying opportunities for efficiency and effectiveness across media strategy, planning, and execution, while driving organizational change and enabling our team to adopt AI-powered solutions.

Day to day, you'll...

• Assess current media processes and identify areas where AI can deliver efficiencies and improved outcomes
• Research and evaluate AI vendors, tools, and partners that can enhance media planning, buying, and reporting
• Develop and execute a roadmap for integrating AI into media operations, including change management strategies
• Establish a problem statement, opportunity goals, baseline data and measures of success for AI-based capabilities and tests
• Serve as a thought leader on AI applications in media, educating and influencing stakeholders across the organization
• Facilitate strategic conversations within the media team and ensure alignment on priorities
• Create structure for media strategy documentation and maintain clarity across planning processes
• Coordinate planning timelines, meeting cadences, and reporting cycles to ensure smooth execution
• Manage cross-functional collaboration and keep projects on track through effective communication and organization

Education:

• Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience

Work Experience:

• 5+ years of proven experience in media strategy, planning, and execution, ideally within a digital-first environment
• Strong understanding of AI technologies and their application in marketing/media with proven delivery record of AI-based capabilities
• Proven ability to lead initiatives through ambiguity typical of a large-scale business initiative and define path forward
• Excellent project management skills with the ability to manage multiple priorities and stakeholders
• Exceptional communication and facilitation skills; able to lead strategic discussions and influence change
• Comfortable working in a fast-paced, evolving environment with a focus on innovation

• Familiarity with AI-driven media tools (e.g., predictive analytics, automated buying platforms, generative content solutions)
• Experience in vendor evaluation and partnership management
• Change management expertise within marketing or media teams