Social Media Student Ambassador - CVM

Posting Details

About WesternU

As you take your first step onto a Western University of Health Sciences campus, each path, each person, each structure comes with a transformative story. WesternU is more than the practice of medicine. We are defined by character and culture.

At WesternU, you will discover humanism at the heart of every interaction: a warm welcome, a sincere smile, a positive word, a kind deed, a thoughtful gesture. You will see students work together on case studies; a parade of pets in campus parks; student clubs offering opportunities for career growth and community involvement; and faculty, staff and students designing their future and the future of WesternU. We display a collaborative mindset in how we operate, educate, and serve others.

Although, geographically, we are two campuses - as humanists, we are one: to enhance and extend the quality of life in our communities and achieve excellence in everything we do. We attract diverse, professional faculty, staff and students that thrive in an environment of humanistic health care education. Join our team of faculty and staff and make a difference.

Posting Details

Position Title Social Media Student Ambassador - CVM

Position Control Number FW0761

Type of Position Federal Work Study

Position Status Part-time

Department 1701-College of Veterinary Medicine

Campus Western University Campus-Pomona, CA

Position Location California

Job Summary

This position is a Federal Work Study position. WesternU CVM Student Ambassadors will act as a bridge between the college Digital Marketing Communications Specialist (DMCS) and the student experience. This position allows students to gain marketing experience, explore the concepts of social media reach and analytics. Content, or ideas for content, will be self-generated by student ambassadors on a weekly basis, be reviewed at weekly team meetings, and launched in a timely manner. These are shared skill sets between the ambassador positions: analytics, content creation, event marketing, relationship management, social media marketing, and videography.

Knowledge, Skills and Abilities

Individuals must possess the knowledge, as well as the following skills and abilities or be able to perform the essential functions of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

1. Basic computer skills necessary in order to set up document formats in MS Word, Excel, Outlook, and /or similar software packages. 2. Good verbal and written communication skills. Must be able to effectively interact with administration, faculty, staff, and students. 3. Ability to multi-task and work in a fast-paced office.

Required Qualifications • Must be a current WesternU CVM First- or Second-Year student in good academic standing • Independent worker with ability to manage multiple projects without a negative impact on their curricular priorities • Familiarity with Instagram, Facebook, LinkedIn, YouTube and X platforms • Excellent self-starter, with strong task management and problem-solving skills • Strong communication skills & ability to appropriately represent the WesternU CVM when communicating with students, alumni, or external sites • Desire to educate the general public on the WesternU CVM mission, the role of veterinarians in society, compassionate animal care, and the point of view of a veterinary student.

Preferred Qualifications • Experience managing social media accounts where regular content is posted • Experience with email strategy or content management system platforms • Expertise in Adobe Creative Suite: Illustrator, InDesign, Photoshop, or Canva • Comfortable in the areas of photography and videography (phone or camera), and/or digital illustration

Essential Job Duties

Key Responsibilities

1. Analytics: Understands and reviews social media and web metrics on a monthly basis to monitor for trends and areas for growth on our communications channels.

Key Responsibilities

2. Content Creation: Responsibilities in this area would be customized to play to the strengths of the ambassador and may range from the creation of copy for digital ads, interviewing and/or developing media from the perspective of current students, alumni, staff, faculty, and coverage of pre-approved industry partners.

Key Responsibilities

3. Event Marketing: Occasionally assists the DMCS in the creation of static advertisements or dynamic reels advertising WesternU CVM events (ie, College events, student club events, etc).

Key Responsibilities

4. Graphic Design: Occasionally provides input to the DMCS on the design of digital assets like flyers and brochures to represent our programs and events.

Key Responsibilities

5. Outreach: Finds creative ways to engage our audience-spark conversations and develop relationships with campus and industry partners. Connects with on-campus clubs to understand their needs.

Key Responsibilities

6. Social Media Marketing: Helps develop and execute our marketing and social media strategies through regular meetings, consultations, and content generation in partnership with the DMCS for our social media channels. Keeps the team updated on the latest social media trends and innovations and potential projects.

Key Responsibilities

7. Videography: Capture and edit video content, including interviews, event highlights, and promotional materials, trending reel types, etc, to enhance our digital marketing efforts and storytelling from the point of view of veterinary students.

Posting Details Continued

Work Schedule

Hours will vary M-F, max 20 hours per week

Working at WesternU

We believe in making an impact in the lives of our employees, personally, and professionally. Every employee has different individual and/or family needs. We offer benefits that are both comprehensive and flexible to address your unique needs. We believe work-life harmony is positive and achievable.

We offer competitive salaries, generous paid time off, insurance plans, reimbursements, and retirement benefits. Additionally, • Our faculty, staff, and administrators are 100% focused on student success. • Our University culture creates the context for a nurturing and supportive environment. • Faculty, staff, and students can expect to make deep, personal relationships within the University community. • As a Faculty, Staff, or Student at WesternU, you can focus on work that you love, be your authentic self, and lead to the future with innovation in health sciences. • WesternU's core value of humanism encourages all to bring their whole self in all that they do. • We are committed to fostering a culture of respect, equity, collaboration, and fun at all levels for all people!

Expected Pay Scale

Minimum $17.00 Hourly

Maximum $17.00 Hourly