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About
The Marketing Analytics and Technology team is an enabling function supporting the Business Unit Marketing and Enterprise Analytics & Customer Experience teams (EACX) and thereby the Chief Product Officers/Line of Business, responsible for measuring, assessing and articulating the efficacy of our marketing strategies to help drive growth and/or efficiency opportunities across the bank. With sister teams participating alongside the marketing lifecycle of the various segments, the Marketing Analytics Product Owner team is enabling those analysts with the data, tools, frameworks and centralized reporting they need to generate insights and report on performance. In addition, this team supports horizontal program/channel level insights and centralized experimentation strategy and governance. As a BI Developer on the Marketing Analytics Product Owner team, you'll play a key role in the growth and long-term success of our marketing data products and unified marketing measurement at U.S. Bank. You are responsible for designing, developing, and maintaining reporting solutions that transform raw marketing data into actionable insights. Joining a team of BI developers, you'll work closely with one another to centralize and govern our dashboards and reporting solutions, enabling our sister teams with the tools and capabilities to derive insights and report on performance. The ideal candidate excels at transforming complex marketing data into intuitive, executive-ready dashboards that drive clear, confident decisions. They build robust semantic models and automated data pipelines that eliminate manual work and ensure consistent, governed metrics across the organization. They collaborate closely with marketers, analysts, and product owners to understand business questions and translate them into insightful visual stories. They continuously refine performance, usability, and data quality so stakeholders can rely on their dashboards as the single source of truth for marketing effectiveness. Basic Qualifications - Bachelor's degree in a quantitative field such as econometrics, computer science, engineering or applied mathematics, or equivalent work experience - Six to eight years of statistics or analytics experience Preferred Qualifications
Experience working with Marketing data
3
5 years experience in reporting and business intelligence, demonstrating progressive increase in responsibility & scope
2+ years experience with Power BI, including strong knowledge of DAX, Power Query, and data modeling.
Ability to work with large and complex datasets efficiently.
Familiarity with SQL and other database technologies
Experience with Azure Synapse or any other cloud platforms
Excellent analytical and problem-solving skills.
Ability to communicate technical concepts to non-technical audiences.
Demonstrated curiosity and willingness to learn new tools and techniques.
Demonstrated project management and organization skills
Advanced Degree Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours): Healthcare (medical, dental, vision) Basic term and optional term life insurance Short-term and long-term disability Pregnancy disability and parental leave 401(k) and employer-funded retirement plan Paid vacation (from two to five weeks depending on salary grade and tenure) Up to 11 paid holiday opportunities Adoption assistance Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Languages
- English
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