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Head of SalesGran Luchito | B CorpCity of Westminster, England, United Kingdom

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Head of Sales

Gran Luchito | B Corp
  • GB
    City of Westminster, England, United Kingdom
  • GB
    City of Westminster, England, United Kingdom

About

Overview Head of Protocol Liquidity – DeFi / Lending Protocol / Capital Markets. Remote | Full‑Time Contractor. A pioneering DeFi protocol seeks a Head of Capital Formation to drive growth and shape the future of decentralized fixed‑income markets. The team builds institutional‑grade, fixed‑rate lending infrastructure through a novel order book model, enabling scalable and composable capital formation across open finance. The role expands TVL and strengthens relationships across the crypto capital stack, including DAOs, funds, family offices, and institutional investors, blending market engagement, partnership development, and thought leadership.
Responsibilities
Design and execute capital formation strategies targeting DeFi‑native and institutional allocators.
Build and manage relationships with on‑chain treasuries, market makers, and fund managers; position the protocol as a leading capital markets infrastructure layer through high‑impact content and community engagement (e.g., AMAs, governance forums, DeFi events).
Analyze capital flows, market trends, and competitor activity using advanced on‑chain data tools; represent the project across key crypto and institutional ecosystems to scale adoption.
Qualifications
Proven experience driving TVL or capital growth within the DeFi, crypto fund, or exchange landscape.
Strong network across institutional and DAO communities.
Skilled communicator with a background in public‑facing initiatives such as community building, content creation, or governance engagement.
Analytical and data‑driven, comfortable using on‑chain analytics tools.
Passionate about open, permissionless finance and the evolution of decentralized markets.
Benefits
Fully remote, async working environment with global flexibility.
Competitive mix of compensation and token incentives.
Meaningful influence on product, strategy, and protocol‑level decision‑making.
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  • City of Westminster, England, United Kingdom

Languages

  • English
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