Head of Content
London City Lionesses
- Thames Ditton, England, United Kingdom
- Thames Ditton, England, United Kingdom
About
Head of Content
role at
London City Lionesses>.
Closing Date:
07/01/2026 - we may close this position before the closing date, depending on volume of applications, so please don't delay submitting an application!
Job Title: Head of Content Department: Marketing & Commercial Reports to: Marketing & Commercial Director Location: Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU Working Pattern: 40 hrs per week, including evenings and weekends Salary Range: Dependent on experience Level of DBS: Enhanced Child Barred List
About Us London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.
Owned by Michele Kang, our vision for Kynisca is to:
Become the most pre-eminent sports organisation in the world;
Have a high-performance culture of winning on and off the pitch;
Train women as women, and
Motivate and inspire the next generation of girls and women.
Our Values:
We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community
Role Purpose The Head of Content is the guardian of the football club’s story. This role exists to capture, create and curate compelling content that reflects the soul of the club – its players, staff, supporters, history and ambition – and to tell that story with authenticity, creativity and authority across all media platforms.
Main Duties / Responsibilities
Define and own the club’s content vision, editorial voice and narrative strategy.
Tell stories that go beyond the scoreline – from the first team to the academy, from the dressing room to the community.
Balance football journalism with creativity, emotion and long‑term narrative arcs.
Protect the authenticity and credibility of the club’s storytelling at all times.
Football Media & Reporting
Lead all football-related media output including match coverage, interviews, press content and official club reporting.
Work closely with coaching staff, players and football operations to ensure accurate, timely and responsible reporting.
Ensure content meets league, FA and safeguarding regulations.
Support press conferences, mixed zones and media obligations with clear editorial oversight.
Creative Content Production
Oversee the creation of written, video, audio and visual content across all platforms.
Drive innovation in formats including long‑form features, documentaries, social‑first storytelling, podcasts and matchday content.
Champion creative excellence, experimentation and new ways of telling football stories.
Collaborate with photographers, filmmakers, designers and creators.
Digital Channels & Distribution
Lead content strategy across social media, website, app and emerging platforms.
Work closely with marketing to align content with campaigns while preserving editorial independence.
Use insight and analytics to refine storytelling and grow engaged audiences.
Manage content calendars around fixtures, football cycles and cultural moments.
Leadership & Team Management
Create a culture where creativity, trust and accountability coexist.
Mentor talent and develop clear editorial processes and standards.
Manage freelancers, agencies and production partners.
Work alongside Head of Marketing to amplify campaigns through story‑led content.
Support Head of Commercial with partner‑friendly storytelling without compromising editorial integrity.
Collaborate with community, academy and women’s teams to ensure the whole club is represented.
Act as a bridge between football operations and external audiences.
Qualifications and Training
Degree level or equivalent in relevant subject.
Other relevant professional qualification in related subject e.g. creative media or journalism.
Knowledge, Skills and Experience
Senior content, media or editorial leadership experience in football, sport or culture‑led brands.
Strong football knowledge and understanding of the modern media landscape.
Proven experience leading creative teams and large‑scale content output.
Excellent editorial judgement and storytelling instincts.
Experience producing content under pressure, including live matchday environments.
Background in journalism, broadcast or documentary storytelling.
Experience working with elite athletes and high‑profile stakeholders.
Understanding of football governance, media rights and safeguarding.
Experience building content strategies for global fanbases.
Characteristics
Passionate about women’s football and broader women’s sport culture.
A natural storyteller with a deep love for football culture.
Entrepreneurial spirit and ability to deal with matrix stakeholders & ambiguity.
High standards of personal integrity and EQ.
Comfortable and able to work on own initiative.
Has a learning mindset; keen to continue self‑development and keep up to date with best practice.
Continually seeks to improve efficiency and performance.
Seeks out and embraces new ways of thinking and working – not afraid to fail.
Professional, confident, self‑motivated and enthusiastic.
A positive, bright and energetic demeanour.
Resilience and perseverance.
Safeguarding, Health, Safety and Equality London City Lionesses is committed to safeguarding, health and safety, and equality, diversity and inclusion. We prioritise the welfare of children and vulnerable adults, the well‑being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety and inclusivity being collective priorities.
All staff are required to adhere to the Club’s policies, complete relevant training, and actively contribute to maintaining a safe, inclusive and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations and upholding the Club’s zero‑tolerance approach to discrimination.
For certain roles, additional checks such as Disclosure and Barring Service (DBS) checks or health assessments may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club’s values.
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Languages
- English
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