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Digital Marketing Executive
McCarthy Stone
- Poole, England, United Kingdom
- Poole, England, United Kingdom
About
Location: Remote (Open to qualified candidates located in the US, UK, Canada, Australia, New Zealand, Ireland)
Compensation: Competitive pay commensurate with experience and role level; specific salary details will be provided.
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Are you a digitally savvy marketing professional with a passion for property? We are seeking a Digital Marketing Executive with proven experience in the housebuilding or property sector to help drive visibility, engagement, and lead generation across our digital channels. This is an exciting opportunity to join McCarthy Stone's forward‑thinking marketing team, where you will play a pivotal part in shaping the online presence of one of the UK's leading retirement living providers.
As a confident self‑starter, you will bring proven experience in digital marketing within the housebuilding, real‑estate, or property sector, alongside hands‑on expertise in SEO, CMS platforms (ideally Sitecore), and web performance analysis tools such as Google Analytics 4, Sitemorse, Hotjar, and SEMrush. You will demonstrate a strong understanding of SEO fundamentals and best practices, with a proven track record of managing and enhancing large‑scale websites to drive engagement, performance, and measurable results. You will work closely with the Brand team to translate creative ideas into compelling content that supports quarterly marketing campaigns. You will have hands‑on experience leading the rollout of campaign content across the website, ensuring that all pages, promotions, and messaging are accurate, timely, and impactful. In addition, you will support integrated campaign activity by preparing aligned, high‑quality content for email, maintaining a consistent and cohesive experience across every digital touchpoint. Your expertise in digital content management, combined with an analytical mindset and attention to detail, will be key to delivering campaigns that perform and resonate with our audiences.
Strong ability to interpret data and translate insights into actionable improvements, enhancing user journeys and overall content effectiveness.
Highly analytical and solutions‑oriented, with excellent problem‑solving skills and meticulous attention to detail.
Proven ability to manage multiple priorities in a fast‑paced environment.
Minimum of 2 years' experience managing large‑scale websites or intranets.
Proficiency in CMS platforms (preferably Sitecore) and responsive platform technology.
Proficiency in Microsoft Office, particularly Excel for data analysis and reporting.
Meticulous attention to detail and the ability to meet tight deadlines.
Collaborative mindset with a proven ability to work effectively in cross‑functional teams.
Ability to multitask and manage competing priorities efficiently.
Digital Marketing Data Analyst: About the Role – We have an exciting opportunity for a detail‑oriented and analytical individual to join our Marketing team as a Digital Marketing Data Analyst. The successful candidate will identify, evaluate, and recommend new …
We believe in championing the role, wellbeing, and happiness of older people in society. We help our customers have a better later life so that they feel more connected, recognised, and valued than ever. In late 2020 we launched the McCarthy Stone Charitable Foundation to support local causes that help older people in need across Britain. We are proud to have been certified as a Great Place to Work 2025 as well as making the Great Place to Work Wellbeing list!
Competitive salary plus discretionary annual bonus
Company Pension Scheme
Life Assurance
Professional subscriptions paid for
24 days holiday (rising to 28) plus bank holidays
Hybrid working to support flexibility, 2‑3 days based in our Bournemouth Head Office
37‑hour working week, Monday to Friday
Two fully paid volunteering days annually, supported by the McCarthy Stone Foundation
Remote GP access, 24/7 Employee Assistance Programme (including counselling and legal advice), and eyecare vouchers
Colleague benefits booklet offering discounts and promotions
Family‑friendly policies
Your Impact: Your work will directly shape how customers discover, explore, and engage with McCarthy Stone developments online. By combining technical skill with creative insight, you will help optimise digital touchpoints and ensure our platforms perform at their best – delivering clear, measurable impact on marketing effectiveness and commercial success.
Position: AI‑First Digital Marketing Manager – Compensation: USD $130,000 per annum plus up to 25% performance bonus (Total Annual Package: up to USD $167,300). Required Experience: D2C/E‑commerce background essential (US or North American market). Location: Remote.
Digital Marketing Executive – Poole HQ | £35‑40 k DOE | Full‑time | Permanent, Monday to Friday, 8.30 am – 5.30 pm.
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Languages
- English
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