Marketing and Social Media Assistant

Date posted: December 11, 2025

Start date: January 5, 2026

Job Description

Role Overview:

Unionville College is seeking an enthusiastic and detail-oriented Marketing & Social Media Assistant to collaborate with the Marketing team to elevate the UC brand, and support campaigns, partnerships, and marketing needs across multiple platforms including Instagram, RED, TikTok, Facebook, and YouTube. This role focuses on developing and executing social media initiatives, supporting cross-functional brand campaigns and initiatives, and strengthening the school's online presence to drive students' enrollment and retention.

The ideal candidate is a social media professional who stays ahead of digital trends and combines content creation expertise with genuine insight into online parent communities. The candidate understands the conversations happening in parent-focused digital spaces, the concerns that drive engagement, and how families research and evaluate educational choices online. The Marketing and Social Media Assistant needs to be able to translate social media trends into content that resonates authentically with parents while supporting the school's enrollment goals.

Key Responsibilities:

• Assist in analyzing website traffic and campaign performance using marketing tools (e.g., Google Data Studio, Google Analytics) to measure effectiveness and identify opportunities for improvement.
• Use social media tools (e.g., Facebook Creator Studio, Facebook Business Manager, RED and TikTok) to distribute organic social media content and drive engagement within the parent and school community.
• Track key metrics and develop reports to inform strategy, optimize performance and evaluate campaign success.
• Monitor mentions of UC across social media platforms, respond to frequently asked questions, and escalate any risks to brand or user safety to the applicable team.
• Source user-generated content and collaborate with Marketing team to create engaging social media content.
• Maintain consistent brand voice while adapting to platform-specific best practices.
• Coordinating print production by preparing materials such as certificates, workbooks, and marketing collateral, liaising with print vendors to ensure quality output.
• Assist with the organization of digital assets, maintenance of the content calendar, fulfillment of virtual open house events, and project briefing to the Creative Team.
• Stay updated on social trends, tools, best practices, and emerging platforms; source user-generated content that can engage our parent audience.
• Assist with the creation and editing of marketing materials.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Excellent written and verbal communication skills with high ability to tailor messages for key audiences.
• Proficient in using social media channels and creator/influencer marketing best practices.
• Strong knowledge of visual presentation for social media.
• Proven knowledge in using tools like Canva, Photoshop, Premiere, and/or Capcut etc.
• Ability to interpret performance data and numbers such as calculating click-through rates, conversion rates and engagement rates with ease.
• Customer-focused mindset and ability to adapt to a fast-paced, cross-functional collaborative environment.
• Stay proactive and organized, managing multiple projects and prioritizing deadlines.

All applicants are asked to share a portfolio of their work that includes but is not limited to examples showcasing content created on social media. This can include examples of social media campaigns you have managed or content they have created for various social media platforms.

Bonus Points:

• Knowledge of Montessori education

Work Remotely:

• No

At Unionville College, we foster a collaborative and supportive work culture that encourages professional growth and development. Join our passionate team of educators and contribute to the success of our students.

Unionville College is an equal opportunity employer and are committed to providing accommodation for applicants with disabilities. If you require accommodation during any stage of the recruitment process, please let us know. All requests for accommodation will be treated confidentially and will be met to the best of our ability in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code.

While all applicants are thanked for their interest, only those selected for an interview will be contacted.

Job Type: Full-time

Ability to commute/relocate:

• Markham, ON L3R 0M1: reliably commute or plan to relocate before starting work (preferred)

Experience:

• Social Media Marketing: 1 year (required)

Work Location: In person