Technical Sales Manager

Who You Are:

You are a one-of-a-kind Sales Manager Team Leader with experience in overseeing sales, vendor relationships, and running sales activities to ensure that the company's sales targets and objectives are met. You are a customer service-driven professional who will ensure that we are providing our customer base with exceptional service by ensuring our sales teams are providing exceptional customer service and minimizing lead times by keeping close contact with suppliers.

Your mission at Sego Canada is to take the current systems we have in place for sales and people to manage activities and make improvements to these processes while holding people accountable. We are not talking about a cookie-cutter model cobbled together from industry "best practices". We are talking about building something unique that works for our business.

You can negotiate skillfully in tough situations with both internal and external groups and can settle differences with minimum noise. You are skillful at marshaling resources (people, funding, material, support) to get things done, and can orchestrate multiple activities at once to accomplish a goal.

About the Role:

Sales Leadership & Team Management

• Lead and coach a team of outside and inside sales reps across all branches.
• Set clear sales targets (bookings, billings, backlog health) aligned to Sego's budgets and growth objectives.
• Conduct weekly sales meetings and one-on-ones, focusing on pipeline health, customer coverage, and GP% improvement.

Strategic Growth & Market Development

• Drive YOY growth by expanding Sego's share in groundwater, municipal, and industrial pump markets.
• Identify and pursue new business opportunities in untapped territories or verticals.
• Develop branch specific sales strategies in alignment with branch managers and senior sales staff

Performance Management & Reporting

• Track team performance against quotas (bookings, gross margin, EBITA contribution).
• Utilize SAP B1 dashboards and CRM reporting for sales forecasting and activity tracking.

Customer & Vendor Engagement

• Build strong relationships with key customers, contractors, and municipal accounts.
• Partner with vendor reps (Goulds, Franklin, Pentair, etc.) to drive joint sales programs and training.
• Handle escalated customer issues to maintain service excellence.

Leadership and Culture

• Recruit, onboard, and develop top sales talent.
• Mentor sales representatives on value-based selling and customer call reporting.
• Foster a culture of accountability, teamwork, and "acting like an owner"

Required Experience:

• Post-Secondary degree in a technical or business-related field, or a combination of education and experience.
• 5 years in a technical industry related role.
• 5 years' experience in managing a team.
• University degree is considered an asset but industry experience is preferred

Competencies:

Action Oriented

Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Business Acumen

Knows how businesses work; knowledgeable in current and possible future policies, practices, trends, and information affecting his/her business and organization; knows the competition; is aware of how strategies and tactics work in the marketplace.

Customer Focus

Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Directing Others

Is good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; maintains two-way dialogue with others on work and results; brings out the best in people; is a clear communicator.

Interpersonal Savvy

Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Motivating Others

Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person's hot button and use it to get the best out of him/her; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important; is someone people like working for and with

Problem Solving

Uses rigorous logic and methods to solve difficult problems with effective solutions; probes all fruitful sources for answers; can see hidden problems; is excellent at honest analysis; looks beyond the obvious and doesn't stop at the first answers.

Job Type: Full-time

Pay: Up to $120,000.00 per year

Benefits:

• Casual dress
• Company events
• Dental care
• Disability insurance
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• RRSP match
• Vision care
• Wellness program

Work Location: Hybrid remote in Edmonton, AB T5S 0A4