Job Description
If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work – they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living.
We are searching for a Sales Manager to join our Parkland at Home team based in Halifax, Nova Scotia .
Reporting to the Regional Director, the Sales Manager will be responsible for leading the business development and drive sales growth for Parkland at Home. This role combines strategic sales leadership with hands-on marketing execution to increase client census and revenue.
Meaningful Benefits
You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you've made a measured difference in the lives of our residents. Additional benefits include:
Comprehensive health, vision, and dental benefits plan, including an Employee and Family Assistance Program Life, travel, and other insurances Access to virtual healthcare 24/7 for FREE through the group health benefit plan RRSP program (5% employer matching) Vacation accrual (begins immediately) and travel insurance Free onsite parking Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events Access to continuing education and training through Shannex's Centre of Excellence Opportunities to be part of sector innovation and continuous improvement initiatives Recognition and Rewards for service excellence and safety About the Opportunity
Develop and implement strategic sales plans to achieve client census and revenue growth. Identify and pursue new business opportunities through outreach to physicians, hospitals, discharge planners, eye clinics, church groups, and case managers. Execute proactive lead generation strategies including prospecting, educational sessions, and participation in community events. Conduct regular visits and presentations to referral sources and potential partners. Build and maintain strong relationships with key referral sources, including physicians, hospitals, discharge planners, and community-based organizations. Track and manage referral pipelines to ensure consistent client intake and conversion. Monitor referral partner satisfaction and address concerns promptly to support long-term collaboration. Promote client involvement in community organizations and activities that support social connection and well-being. Respond to inquiries and provide timely, accurate information about services and care options. Maintain accurate CRM records and generate regular sales reports. Analyze market trends, feedback, and competitive data to refine sales tactics. Monitor KPIs and adjust strategies to ensure targets are met. Collaborate with clinical and administrative teams to ensure seamless client onboarding and service delivery. Organize and execute marketing events, open houses, and community presentations. Assist in developing promotional materials, media articles, and advertising content. Maintain inventory of promotional items and reorder as needed. Network with community groups and associations to increase visibility and awareness. Assist in the development and management of the marketing budget. Ensure professional appearance and adherence to facility dress code. Promote a culture of safety and ensure client safety through adherence to operational procedures. Additional related duties as required. About You
In addition to placing high value on continuous improvement, collaboration and accountability, you bring:
Bachelor's degree in business, Sales & Marketing, Hospitality Management, Healthcare Administration, or related field. Minimum of 3 years in a sales or business development role in home health, hospitality, or healthcare services or equivalent experience Proven track record of meeting or exceeding sales targets Strong understanding of Medicare, Medicaid, and private insurance coverage. Exposure to budget management Lead generation Proficiency in CRM tools, Microsoft Word, Excel and PowerPoint Valid driver's license and reliable transportation. Bilingualism is considered an asset About Us
Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health Services, in partnership with Nova Scotia Health. For more information, visit
If you're ready to join the Shannex team of Great People, apply today
Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.
All applications are kept in strict confidentiality.
Only those selected for an interview will be contacted.
