AI Product Marketing Manager

TAG Software Group is looking for a AI Product Marketing Manager to join our team in Montréal, Canada (Hybrid).

ABOUT TAG SOFTWARE GROUP:

TAG Software Group is a team of experienced investors and operators dedicated to acquiring, enhancing, and growing mission-critical software companies serving SMB, enterprise, and public sector customers. Founded as part of Valsoft Corporation, TAG provides a permanent home for software companies we don't buy to sell. Our focus is on long-term partnerships that protect your legacy, employees, and customers.

Our in-house team delivers an efficient, transparent, and seller-friendly process, ensuring speed and certainty of close. Once part of TAG, your company gains access to proven best practices, dedicated value-creation resources, and the extended ecosystem of our sister companies, including proprietary in-house technology such as ValPay and Sadie AI helping your business reach the next level.

INVESTMENT APPROACH:

Unlike private equity and venture capital firms, we are Entrepreneurs who Buy, Enhance and Grow Software Businesses. That's right; we don't sell businesses. We form a strategic alliance with existing management teams. We recognize the dedication and perseverance required to create a firm and place a premium on customers' and workers' well-being over short-term goals.

CULTURE:

TAG Software Group is more than just a place to work; we're a team. We mean it when we say people are our greatest assets, so investing in them is our number one priority. We create an environment where our employees feel first-day-on-the-job excitement day after day, building a culture of high performers and collaboration. We celebrate our milestones, and we're proud of them. We Dream Big, Stay Humble, and Stay Hungry.

POSITION DESCRIPTION:

We are seeking a full-stack, execution-focused Team Marketer who brings creativity, autonomy, and a growth mindset. You will own and execute marketing across content creation, social media, email, website updates, growth initiatives, and go-to-market activities. This role requires someone who can move quickly, operate independently, and collaborate closely with leadership, sales, and product teams to support growth across North America.

KEY RESPONSIBILITIES:

Strategy + Execution

• Drive Sadie's day-to-day marketing across content, email, website, social, and outreach
• Build clear messaging and positioning for dealership GMs, service directors, and owners
• Collaborate closely with founders, sales, and product on GTM and lead generation

Content, Creative & Web

• Design visual content (graphics, product visuals, ads, social assets) using tools like Figma/Canva
• Create written content: LinkedIn posts, product explainers, case studies, landing pages, emails
• Manage the Sadie website (Framer is a must)
• Create or edit short-form video content using AI or lightweight tools (product demos, social clips)
• Own Sadie's social presence, especially LinkedIn (organic + paid campaigns)

Email & Lifecycle Marketing

• Plan, write, design, and run email campaigns (newsletters, sequences, product updates)
• Manage CRM and email tools (HubSpot, Mailchimp, Apollo, or similar)
• Track email performance and iterate quickly

Growth & Demand Generation

• Run growth experiments to drive awareness and inbound leads
• Build and optimize outreach sequences (email, LinkedIn, video)
• Execute multi-channel campaigns and double down on what works
• Drive organic discovery through content, SEO, and targeted outreach

Product & GTM Support

• Support product launches with messaging, visuals, and distribution plans
• Translate features into compelling stories for dealership teams
• Collaborate with product to understand updates and shape communication

Analytics

• Track and analyze key performance metrics (GA4, LinkedIn analytics, email metrics)
• Use insights to improve content, campaigns, and funnel performance

Requirements

• 3+ years of marketing experience in a startup environment
• Ability to design visual content (Figma, Canva, or similar)
• Experience running email campaigns end-to-end
• Comfort with CRM / email tools (HubSpot, Mailchimp, Apollo, etc.)
• Strong writing, messaging, and content creation skills
• Ability to build landing pages (Framer is a must)
• Basic analytics skills (GA4, social analytics, email metrics)
• Comfort using AI tools (content, video, automation)
• High learning velocity, scrappy mindset, and proactive attitude
• Automotive or SaaS experience is a major plus

ADDITIONAL or PREFERRED QUALIFICATIONS:

• Experience as an early marketing hire
• Background in product or growth marketing
• Familiarity with AI/ML technologies or automation tools
• Understanding of operational buyer personas
• Technical curiosity and comfort learning new tools quickly

#SadieAutomotive

Benefits

• High ownership and autonomy over marketing direction
• Opportunity to work directly with leadership in a fast-paced environment
• Minimal bureaucracy and rapid decision-making
• Access to advanced AI tools to enhance output
• Opportunity to shape a growing brand across North America
• Role with real impact on growth and customer acquisition

Ready to join a collaborative and innovative team where you can make an immediate impact?