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About
to understand project goals, target audience, and brand voice. Ensuring every piece of copy aligns with the project’s vision and strategy. Develop content outlines in Figma , establishing a clear narrative and structure for each web page to guide the design process. Write clear, engaging, and SEO-optimized website copy
for a variety of industries, ensuring content aligns with the overall website strategy. Work closely with UX/UI designers
to ensure content is effectively integrated into the design, enhancing both functionality and aesthetics. Conduct research and interviews
to gain a deep understanding of each client’s brand, target audience, and product/service offering, gathering the insights needed to create accurate, engaging, and persuasive copy. Revise, edit, and proofread copy
based on feedback from clients and internal team members. Stay up-to-date with industry trends , best practices, and emerging tools and technologies in digital content creation. Requirements Proven experience as a Website Copywriter , with a portfolio showcasing a range of website projects (Home, About, Product/Service, and Landing Pages). Demonstrated ability to write for digital audiences , with experience working directly with clients or customers to understand objectives and deliver impactful messaging. Experience developing brand messaging
and contributing to overall brand strategy. Strong understanding of content-first design and UX principles , with the ability to create copy that enhances usability, engagement, and overall user experience. Confidence adapting to a variety of brand voices
across diverse industries. Knowledge of SEO best practices , including keyword integration and optimization. Exceptional writing, editing, and proofreading skills , with a keen eye for detail, grammar, and style. Excellent collaboration skills , particularly when partnering with designers and cross-functional teams. Strong time management, organisation, and communication skills , with the ability to manage multiple projects and deadlines in a fast-paced environment. Nice-to-Haves Knowledge of GEO/AEO best practices , including keyword integration and optimization techniques for digital platforms. SaaS, AI, and healthcare
copywriting experience. Ability to develop content outlines in Figma , establishing a clear narrative and structure for each web page to guide the design process. Familiarity working in Slack and Google Workspace , collaborating frequently with internal team members and clients. Advertising or SEO writing experience Passion for Webflow
Languages
- English
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