Strategist, Influencer Marketing

We're looking for a Strategist to conceptualize and build full social media campaigns for a variety of our clients. In this role you'll use your extensive knowledge of social media, the latest trends, and research data to elevate campaign and brand strategies for our clients. You'll play a crucial role in helping to chart the path forward for our clients and deliver on larger, more exciting solutions for them.

What You'll Do Here:

• Participate in campaign development, deployment tactics, and proactive strategic social media planning
• Develop the guiding brand platform (ex. positioning & narrative direction, core values, tonal direction, & brand personality) for clients across a various and wide ranging list of business categories
• Performing qualitative market research and directing quantitative research when required
• Work with clients to develop the organization's social voice and persona, provide social media consultation, and campaign specific social strategies for organic and paid social
• Able to lead strategic discussions and provide clear recommendations and documents with minimal direction or supervision. Able to present internally and to clients with confidence and clarity
• Experience creating Social Media Playbooks and Social Media best practice protocols
• Identify gaps and opportunities in content plans for new & existing clients
• Extensive experience and knowledge with Instagram, TikTok, Facebook, Twitter, YouTube, etc.
• Remain on the pulse of social media trends, ecosystem changes, and best practices to optimize strategies and educate the larger Viral Nation community
• Ability to decipher information using data & measurement tools
• Involvement in new business pitch presentations

• Minimum of 3 years of professional experience with strategy and social media platforms - agency experience preferred
• Experience and a deep understanding using Instagram, TikTok, Facebook, LinkedIn, Youtube, and Twitter
• Knowledge and understanding of many key industries (CPG, Gaming, Tech, Retail). Experience working with Beauty clients is preferred
• Ability to write an informative brief that clearly and confidently articulates vision and process
• Ability to translate direction from internal leadership and external clients into social media strategies and deliverables
• Responsive and available to meet the demands of clients across multiple time zones
• Proficiency with social media management and analytical tools
• Must have a university degree, or college diploma, in a relevant field such as marketing, business, public relations, communications, and/or have equivalent work experience
• Experience growing brands on social media