Marketing Manager

Position Overview:

We are looking for a passionate and strategic Marketing Manager to lead marketing initiatives for our Eastroc Energy beverages. Eastroc Energy is the third largest energy drink in the world. The ideal candidate has experience in consumer-packaged goods (CPG) and a deep understanding of today's beverage industry. This role will drive brand growth through integrated marketing campaigns, product launches, digital engagement, and retail marketing.

Key Responsibilities:

Brand Strategy & Planning

• Develop and implement data-driven marketing strategies to drive brand awareness, customer acquisition, and loyalty.
• Define and evolve brand positioning, voice, and messaging to align with company mission and target audience.

Campaign Development & Execution

• Plan and execute 360° marketing campaigns, including digital, social media, influencer, in-store, and experiential marketing.
• Collaborate with Eastroc Energy parent company marketing team to produce compelling content and visual assets.

Product & Channel Marketing

• Partner with senior management, R&D, sales and operations to support product innovation and go-to-market plans.
• Develop tailored strategies for DTC, eCommerce and retail channels.

Digital & Social Media Marketing

• Lead digital growth initiatives including SEO, paid media (Google, Meta, TikTok), and CRM/email marketing.
• Manage content calendars, community engagement, and influencer programs across social platforms.

Consumer Insights & Analytics

• Conduct market research and analyze consumer trends to inform marketing decisions.
• Track and report on KPIs and campaign performance, adjusting strategies for optimal ROI.

Event & Partnership Marketing

• Identify and manage partnerships, sponsorships, and sampling events that align with brand values.
• Represent the brand at trade shows, pop-ups, and community activations.

Qualifications:

• Bachelor's degree in marketing, Communications, Business, or related field.
• 5+years of marketing experience in alcoholic and/or non-alcoholic beverages.
• Strong understanding of lifestyle branding.
• Proficiency in marketing tools like Google Analytics, Meta Business Suite, Klaviyo/Mailchimp, and Shopify (or similar platforms).
• Excellent communication, organizational, and cross-functional collaboration skills.
• Self-starter with the ability to thrive in a fast-paced, entrepreneurial environment.

What We Offer

• Competitive base salary + performance bonus eligibility
• Medical, Dental & Vision insurance (company-subsidized)
• Company-paid Basic Life Insurance, STD& LTD
• 401(k) with 6% company match
• Paid Time Off (PTO) & paid holidays
• Growth opportunities and on-the-job training