Performance Marketing Coordinator

Why we're looking for you

We're scaling fast and expanding our paid acquisition engine — and to do that, we're looking for a Performance Marketing Coordinator who is obsessed with creative strategy, thrives in a high-velocity environment, and loves bringing structure to a fast-moving creative pipeline.

This role is the glue between creative production, paid performance, and growth strategy . You'll partner closely with our Growth Marketing Managers to plan and launch high-performing creative across Meta, TikTok, and additional paid channels. You'll manage the creative workflow end-to-end, ensure we're testing at the pace our growth demands, and uncover insights that help us scale smarter and faster.

If you're equal parts organized operator, creative thinker, and performance analyst , this is a high-impact opportunity to meaningfully shape our growth trajectory.

• Own, organize, and streamline our creative production pipeline , ensuring we have the right volume and variety of creative to support rapid testing and scale.
• Manage our creative tracker and testing backlog so we can launch ads faster, more consistently, and with fewer bottlenecks.
• Review and QA ad creative for brand alignment , accurate product information, and strategic fit before launch.
• Conduct biweekly competitor deep dives and trend analyses to uncover creative opportunities and inspire new concepts.
• Build and maintain a creative testing roadmap and insights tracker, sharing performance learnings with both internal and external production partners.
• Analyze creative performance across key engagement metrics (CTR, CVR, thumbstop rate, CPA, CPM, etc.) and surface actionable insights that improve efficiency and unlock new creative angles.
• Work closely with the Growth Marketing Managers to support broader channel strategy by freeing up their time to focus on forecasting, optimization, and long-term planning.

• You'll be deeply embedded within the Growth organization and collaborate closely with:
• Growth Marketing Managers (your day-to-day partners)
• Chief Marketing Officer
• Contractors & external agencies (creative strategists, editors, animators, etc.)
• Eventually a Director of Marketing as the team continues to grow
• You'll be a central point of coordination across all creative motion — ensuring strategy, production, and performance stay tightly aligned.

• 3 years experience in paid social creative strategy or performance-focused marketing roles.
• Hands-on experience with Meta (Facebook/Instagram) and TikTok required; YouTube and Google Ads experience is a plus.
• Strong understanding of creative testing frameworks , iteration processes, and paid social engagement metrics (CTR, CVR, thumbstop rate, CPA, CPM).
• Ability to analyze creative performance data and translate insights into clear recommendations.
• Proficiency with creative workflow and analytics tools (Notion, Motion, Atria) and marketing platforms (HubSpot, Excel—Excel is a must).
• Experience managing creative production cycles — either in-house or at an agency. (Agency-only experience is totally acceptable.)
• Exceptional organization, communication, and project management skills.
• A proactive, detail-oriented operator who can bring order to ambiguity and move projects forward with velocity.

• The estimated base salary range for this role is $120,000 - $140,000, plus a generous pre-IPO equity package
• Other benefits include comprehensive health coverage, remote-first workplace, unlimited PTO - plus extra fun perks