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Sales Director
Stormking
- Tamworth, England, United Kingdom
- Tamworth, England, United Kingdom
About
Job Title :
Sales Director – New House Builder Market
Location :
Based in Tamworth with some UK travel required
Hours :
Monday-Thursday 8am-5pm & Friday 8am-4pm
Position Overview
The Sales Director is responsible for developing and executing the commercial strategy for selling products / services to the new house builder (residential and social housing) primarily on a direct to house builder strategy however, part of the business supplies our customers via distributors / builders merchants and therefore, experience of developing this route to market would be advantageous but not essential. The sales Director will manage a small team of field based sales representatives and an office based estimating / preconstruction team. In addition, the role will collaborate closely with operations, marketing, finance and the wider senior leadership team to drive revenue growth, margin improvement and customer satisfaction.
This role requires deep sector knowledge, strategic thinking, strong relationship-building skills and proven leadership experience.
About Us
Part of a Euro 2.5 billion European group, we are the clear UK market leader in the supply of a range of quality products supplied to the new house builder market (direct and distribution) via six manufacturing sites and employing c425 trained personnel.
We have a clear strategy to further expand our market leading position by introducing new products to market, develop new market sectors and new routes to market whilst continuing to further develop the existing commercial team.
Key Responsibilities
1. Sales Leadership & Strategy
Develop and implement a market-specific sales strategy targeting national, regional, and local house builders.
Set annual revenue, margin and volume targets; monitor performance through KPIs and reporting dashboards.
Build and maintain strong relationships with key accounts, decision-makers and industry stakeholders.
Identify emerging trends, competitive insights and market dynamics to adjust strategy.
2. Team Management Sales Representatives
Lead, coach and mentor a team of field sales representatives to achieve individual and team sales targets.
Conduct regular performance reviews, ride-alongs and account planning sessions.
Recruit, onboard and train new sales team members.
Estimating / Preconstruction Team
Oversee estimating team to ensure timely, accurate quotations and bid responses.
Improve workflows between estimating, sales and operations.
Ensure all quotes meet margin requirements and align with commercial strategy.
3. Business Development & Key Account Management
Drive new business acquisition while expanding market share with existing accounts.
Lead negotiations on strategic contracts, pricing agreements and partnership programs.
Work with marketing to develop targeted campaigns, events and distributor / building merchants focused support materials.
4. Cross-Functional Collaboration
Partner with operations and supply chain to ensure capacity alignment, product availability and service excellence.
Collaborate with product development to tailor offerings for builder needs.
Provide forecasting and pipeline updates to senior leadership.
5. Financial & Operational Accountability
Manage departmental budget, including headcount, travel, training and promotional spending.
Ensure adherence to pricing policies, discount structures and profitability expectations.
Implement CRM best practices and maintain accurate sales pipeline data.
Required Qualifications & Experience
5 - 8+ years of progressive sales experience, including 3–5 years in a leadership role.
Proven experience selling into the new home builder / social housing market.
Demonstrated success managing both sales teams and estimating / preconstruction functions.
Strong track record of revenue growth, margin management, and strategic account development.
Deep understanding of builder procurement processes, tendering cycles, and project timelines.
Skilled in negotiation, pricing strategy, and contract management.
Proficiency with CRM systems and sales analytics tools.
South Staffordshire based with regular UK travel.
Key Skills & Competencies
Strategic thinking with strong commercial acumen.
Inspirational leadership and team development.
Excellent communication, negotiation and relationship-building abilities.
Ability to manage complexity, competing priorities and cross-functional alignment.
Strong analytical skills and data-driven decision-making.
Customer-centric mindset with a focus on quality and service.
Education
Bachelor’s degree in Business, Construction Management, Marketing, or a related field (preferred).
MBA or advanced business qualification is a plus.
Performance Metrics
Revenue growth and profitability
Market share expansion in new house builder segment
Sales team productivity and performance
Quote turnaround time and accuracy
Customer acquisition and retention
Forecast accuracy and CRM compliance
Team engagement and KPI delivery
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Languages
- English
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