Marketing Manager

Job Summary
We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand awareness. The ideal candidate will possess a strong background in digital marketing, content creation, and multichannel marketing strategies. This role requires excellent leadership skills, creativity, and the ability to analyze data to inform marketing decisions. As a Marketing Manager, you will oversee various marketing campaigns and collaborate with cross-functional teams to enhance our market presence.

Responsibilities

• Develop and implement comprehensive marketing strategies that align with business goals.
• Manage SEO efforts to improve organic search visibility and drive website traffic.
• Oversee social media marketing campaigns across multiple platforms, including Facebook Advertising.
• Coordinate multichannel marketing efforts that integrate digital, print, and e-commerce strategies.
• Utilize Adobe Creative Suite for creating compelling visual content for various marketing channels.
• Lead content marketing initiatives, ensuring high-quality copywriting that resonates with target audiences.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and optimize future efforts.
• Implement marketing automation tools to streamline processes and enhance customer engagement through email marketing.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with sales teams to support advertising sales initiatives and product management efforts.
• Manage budgets effectively while ensuring maximum ROI on all marketing activities.

Qualifications

• Proven experience in a Marketing Manager role or similar position with a strong portfolio of successful campaigns.
• Proficiency in digital marketing techniques including performance marketing, e-commerce strategies, and analytics.
• Familiarity with WordPress for website management and HTML for basic coding tasks is preferred.
• Strong understanding of B2B marketing principles and practices.
• Excellent research skills combined with the ability to analyze data for informed decision-making.
• Experience in budgeting and managing financial resources for marketing projects.
• Strong communication skills with an emphasis on copywriting and storytelling capabilities.
• Ability to work collaboratively in a team environment while also being self-motivated. If you are passionate about driving impactful marketing strategies and have the skills necessary to excel in this role, we encourage you to apply. Join us in shaping the future of our brand

Job Type: Part-time

Pay: $40,000.00 per year

Expected hours: 30 per week

Work Location: In person