Head of Data Analytics & Insights

Broster Buchanan are delighted to be supporting a large Bedford based Client with their recruitment of a Head of MI & Data, on a permanent basis. As the Head of Data Analytics and Insights, you will play a critical role in harnessing the power of data to unlock actionable insights that drive business success. Evaluating performance metrics, you will lead initiatives that optimise sales, enhance customer

engagement, and elevate the brand experience. Additionally, you will leverage advanced analytical tools and techniques to build detailed consumer profiles for client storytelling, enabling personalised marketing strategies and tailored product offerings. You

will derive market trends and translate into strategic or tactical changes. seek intelligence from Industry bodies and affiliations to determine changing future landscapes, integrate data to understand gaps and to establish new focus areas of consideration. Duties & Responsibilities:

Provide strategic direction and leadership to the business analysis team, ensuring alignment with company goals and objectives. Collect and analyse data from various sources, including internal systems, third-party tools, and market research, to identify trends, patterns, and opportunities. Ensure timely delivery of all operational and strategic MI including but not limited to Operational Reporting, Sales reporting, Marketing Reporting, business and competitive reporting an...