CRO Manager
The Fragrance Shop
- Stretford, England, United Kingdom
- Stretford, England, United Kingdom
About
CRO Manager
at
The Fragrance Shop , the UK’s leading independent fragrance retailer. Established in 1994, we aim to make mainstream and luxury fragrances affordable and accessible to all through over 220 stores and online growth.
Role We are looking for a data‑driven and detail‑oriented Conversion Rate Optimisation (CRO) Manager to join our digital team. Focus is improving website and app performance through systematic testing, analysis, and optimisation.
What you’ll be doing
Plan, execute, and analyse A/B and multivariate tests to improve on‑site and in‑app conversion.
Maintain and prioritise the CRO roadmap, ensuring a continuous pipeline of testing opportunities.
Lead test planning, delivery and analysis using platforms such as AB Tasty or Optimizely.
Use analytics, heatmaps and customer feedback to identify pain points and generate test hypotheses.
Report on test results and share actionable insights across the business.
Partner with UX, design and development teams to improve landing pages, product pages and checkout experiences.
Ensure consistent, user‑friendly experiences across desktop, mobile and app platforms.
Support app engagement and retention initiatives through UX improvements and experimentation.
Use GA4, Google Tag Manager and CRO platforms (AB Tasty, Optimizely, VWO) to measure performance and validate results.
Build and maintain dashboards and reports to track funnel performance and CRO outcomes.
Ensure data accuracy and compliance with consent and privacy standards.
Work closely with Marketing, CRM and Product teams to align CRO initiatives with commercial goals.
Share customer insights and recommendations to support campaign effectiveness and trading performance.
Lead the digital analytics function within the digital experience team.
Own key reporting tools and methodologies including GA4, Google Tag Manager, custom dashboards, and product analytics platforms.
Contribute to improvements in conversion rate, average order value (AOV) and customer retention.
What you’ll bring
Hands‑on experience with A/B testing and CRO tools (Google Optimize, Optimizely, VWO, AB Tasty).
Strong knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
Familiarity with heatmapping and behavioural analytics tools (Hotjar, ContentSquare).
Strong analytical and problem‑solving skills with attention to detail.
Ability to communicate insights clearly and collaborate across teams.
Commercial mindset with a focus on measurable outcomes.
Why you’ll love working here
Work‑life balance with a flexible working scheme – 15 work‑from‑home days a year, duvet days and the choice to flex your working hours.
Vibrant, state‑of‑the‑art office in Trafford Park with great transport links and free onsite parking.
Free onsite gym facilities before/after work or at lunch.
Generous staff discounts on a wide range of fragrances.
Excellent progression and development opportunities – work with passionate teams and develop your expertise in a creative, collaborative space.
Seniority level Not applicable
Employment type Full‑time
Job function Analyst, Marketing, and Research
Industries Retail
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Languages
- English
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