Head of Web Analytics

ON RUNNING

City of London, England, United Kingdom

City of London, England, United Kingdom

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About

Shape the digital measurement strategy that powers our Direct-to-Consumer (DTC) growth. As the Head of Web Analytics, you'll lead a diverse team responsible for defining, capturing, and interpreting the data behind every digital interaction, across marketing channels, web, app, and emerging digital touchpoints. Turning insights into action that optimizes customer experience, conversion, and engagement. You'll collaborate with Product, UX, Engineering, Marketing, and CRM teams to ensure our analytics foundation not only enables precise measurement today, but also evolves to meet the next generation of commerce - agentic, conversational, and AI-driven. Your story
8+ years of experience in digital analytics, web/app measurement, or experimentation - ideally in eCommerce or digital retail. Proven experience leading analytics teams with diverse technical and strategic profiles. Expertise in cross-platform analytics, attribution modeling, and journey analysis. Hands-on experience with GA4, Tag Manager, Amplitude, Adjust, and data visualization tools such as Looker or Tableau. Strong understanding of data layers, event schemas, and tagging architecture. Curiosity and adaptability for emerging areas like conversational commerce, AI-based personalization, and privacy-centric analytics. Excellent communication and storytelling skills, able to bridge technical detail with strategic clarity. Commitment to working inclusively and collaboratively in a global, cross-functional environment. Preferred Tools & Skills
GA4, Google Tag Manager, Amplitude, Adjust, Clarisights Segment, BigQuery, dbt, Looker Amplitude Experiment or similar Familiarity with LLM-powered analytics and conversational interfaces (e.g., ChatGPT, Perplexity, Voice AI) SQL, Python/R (a plus)
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City of London, England, United Kingdom

Languages

English

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