Growth Director, Paid Search
Crypto.com
- City of London, England, United Kingdom
- City of London, England, United Kingdom
About
Lead and direct all paid search campaigns across major platforms such as Google Ads, Microsoft Advertising, and Apple Search Ads
Drive the expansion of our user base globally for both web and app, focusing on achieving high-quality, high-volume growth and maximizing return on investment
Craft and implement cutting‑edge paid search strategies
Work closely with data science and SEO teams to ensure cohesive and integrated marketing strategies that align with business objectives
Provide hands‑on leadership in campaign execution, optimization, and reporting, while also mentoring and developing a team of search specialists
Optimize large‑scale, complex operations by utilizing industry‑leading paid search methodologies, tools, and platforms to achieve superior performance
Proactively manage budget allocation and pacing across campaigns to ensure optimal ROI and the successful achievement of key performance indicators
Optimize creative assets and improve conversion rates through the refinement of landing pages, ad copy, keywords, and audiences
Stay ahead of industry trends, search engine updates, and evolving finance user behavior to ensure campaigns remain competitive and highly effective
Conduct thorough competitive analysis and benchmarking to identify market opportunities and gaps within the financial sector, adjusting strategies as necessary
Partner with data and analytics teams to build dashboards, analyze performance metrics, and identify trends, ensuring all strategic decisions are informed by actionable insights
Prepare and present clear, comprehensive reports on campaign performance, market intelligence, and future strategies to key stakeholders and leadership
Requirements
Educational Background: A degree in Marketing, Business, Finance, or a related field
Extensive Experience: A minimum of 5 years of professional experience in paid search marketing, with an excellent track record in web and app growth
Industry Advantage: Prior experience in Finance and Tech is a plus
Platform Use: Demonstrated deep expertise in Google Ads, Apple Search Ads, and SA360, coupled with proven success in scaling campaigns globally
Innovation Mindset: A demonstrable passion for innovation, continuous learning, and driving excellence within the paid search landscape
Analytical Mindset: Possess a strong analytical mindset, with the ability to effectively interpret data and translate insights into actionable strategies
Financial Management: Proven experience in effectively managing multi‑million dollar budgets across diverse channels and platforms to achieve ambitious growth targets
Leadership Capabilities: leadership and team management skills, including the capacity to mentor, inspire, and guide a team while also excelling as an individual contributor and leading by example
Communication Skills: Confident communication and presentation abilities, enabling the clear expression of performance metrics and strategic direction to senior stakeholders
We may use artificial intelligence tools to analyze the content of your Resume/CV against the specific requirements for the position. The purpose is to support our recruitment team in reviewing applications more effectively. These tools assist our recruitment team in their evaluation of your application by providing recommendations, but they do not replace human judgment. Final hiring decisions are ultimately made by humans who consider the insights generated by the tools along with other relevant information. If you would like more details about how your personal information is processed, please contact us.
Seniority level Not Applicable
Employment type Full‑time
Job function Marketing and Sales
Location London, England, United Kingdom
#J-18808-Ljbffr
Languages
- English
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