Strategic Content

Who we are:

Founded in 1982, WPO is the largest independent provider of holistic wellbeing solutions. Through our customized programs, and comprehensive global network of credentialed providers and professionals, we support individuals to become healthier, happier and more productive both personally and professionally. Trusted by 51% of Fortune 500 companies, we deliver high quality care digitally and in-person to over 75 million individuals across 116,000 organizations in more than 200 countries and territories. At WPO, you will be joining a team that is committed to improving employee wellbeing around the world.

Current Opportunity: Strategic Content & Automation Lead

Location: Vancouver, Toronto, Montreal, Quebec, Canada

Onsite/Hybrid/Remote: Remote or hybrid depending on your proximity to our Toronto or Montreal office.

Employment Type: Contract 1 year

Salary: 65,000 – $80,000 CAD

Vacancy Status: Existing vacancy.

What you will do:

Our Counsellors engage with participants over the phone, video, chat & email all while demonstrating what we call: The Power of a Good Conversation – creating a connection with the client to ensure they feel heard, supported, and cared for.

It's difficult to describe an average day for our counsellors, as each caller presents with a unique set of challenges, and it would be from your clinical conversation that would help each person navigate a way forward. These short videos provide a good insight into what it's like to be a counsellor here at Workplace Options: Being a Counsellor at WPO and Member Experience - The Power of a Good Conversation

If you are a mental health provider that wants to provide emotional support with a warm and empathic approach to people of all ages, cultures, and backgrounds from around the world, this is the role for you.

Responsibilities:

• Maintain and govern the global proposal content library, ensuring accuracy, brand alignment, and compliance.
• Partner with SMEs, Product, Marketing, and Sales to update and package strategic content.
• Develop persuasive storylines and best-practice examples for proposals and sales materials.
• Implement quality assurance measures and automate workflows where possible.
• Translate proposal insights into reusable assets (e.g., case studies, value messaging).
• Support training on content use, automation tools, and proposal best practices.
• Lead the design and optimization of proposal automation tools (e.g., SharePoint, QorusDocs).
• Manage system structure, permissions, and workflow efficiency across global teams.
• Collaborate with IT to deploy AI and automation solutions that improve efficiency.
• Identify opportunities for CRM and analytics platform integrations.
• Monitor metrics on content usage, automation efficiency, and proposal success.
• Track engagement to guide improvements and identify innovation opportunities.
• Use Power BI, Excel, and other reporting tools to analyze and report performance.
• Support ad-hoc proposal and presentation development from start to finish.
• Conduct QA/QC to ensure consistency and accuracy.

Qualifications/Skills:

• Bachelor's degree in English, Communications, Marketing, or related field, or 5+ years of relevant experience.
• 3–5+ years in proposal management, content strategy, or sales enablement (global experience preferred).
• Expert in SharePoint, InDesign, MS Office, and RFx software (e.g., QorusDocs, Loopio, Qvidian).
• Skilled in creating clear, visually appealing content and infographics.
• Excellent written communication and storytelling skills.
• Strong analytical, organizational, and collaboration skills.
• Able to manage multiple projects and deadlines with attention to detail.
• Results-driven and proactive in identifying process improvements.

What we offer:

At Workplace Options, we don't just deliver wellbeing services to our clients, we champion wellbeing for our own employees as well. Examples of our benefits and commitment to employee wellbeing include:

Paid Time Off, Life Insurance, Employer Pension Contribution, Travel Reimbursement, Extended healthcare, dental and vision benefits, Life insurance, AD&D and Long-term disability insurance, Monthly clinical supervision, Supervision stipend, Training/tuition reimbursement, Access to professional monthly clinical development webinars & professional development workshops, Gym Reimbursement, Wellness rewards, Access to EAP benefits and all WPO services, Mentorship Program, 24/7 support for risk calls, Employee exchange programme, Comprehensive training provided for this position.

At Workplace Options, we are committed to and are accountable for building a workplace where individuals feel empowered to bring their whole selves to work, free from judgment or fear of discrimination. We understand that having a diverse organization is only the beginning and it will require nurturing and care to thrive. We will continue to take action to ensure we achieve equitable and measurable outcomes.

We strive to cultivate a space where diverse voices are not only heard but actively sought out and valued for the unique insights they bring. By embracing and promoting authenticity, we aim to build a vibrant and inclusive community that fosters collaboration, innovation, belonging and personal growth.

For further details about WPO please check out our website and these short videos give a great overview of what we do Human-Powered Care and The WPO Global Experience

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