Senior Customer Advocacy Manager

We're seeking a strategic and relationship-driven Senior Customer Advocacy Manager to elevate how we celebrate and engage customers to increase retention and growth. This role will own the customer advocacy program, transforming customer success into compelling stories, scalable initiatives that are baked into the customer journey, and actionable insights that fuel our GTM motions.

You'll collaborate across Marketing, Customer Success, Product, and Sales to amplify the customer voice, strengthen engagement, and drive measurable business impact.

• 5+ years of experience in customer advocacy, marketing, or community management within a B2B tech/SaaS environment.
• Proven success building and scaling advocacy or reference programs.
• Exceptional communication, storytelling, and relationship management skills.
• Experience with advocacy and community platforms is a plus (e.g., Influitive, Higher Logic, or similar).
• Strong analytical and cross-functional collaboration skills.
• Excellent written and verbal communication skills across audiences and formats.
• Influences and engages senior stakeholders to drive customer-centric decision-making.

• Design and scale a global customer advocacy program encompassing references, case studies, user groups, CABs, community initiatives, PR, and more.
• Identify and cultivate customer advocates through personalized engagement, storytelling, and recognition programs.
• Develop compelling customer stories that demonstrate measurable business value and align with strategic GTM priorities.
• Define success frameworks with clear metrics to track, analyze, and communicate program impact across the organization.
• Lead and grow the customer community, driving meaningful engagement, peer-to-peer connection, and customer loyalty.
• Foster advocacy and retention through campaigns, events, and communication initiatives that strengthen relationships and brand affinity.
• Collaborate with marketing, events, and communications teams to integrate customer voices across campaigns, content, and flagship experiences like the annual user conference.
• Activate customer proof points for sales and marketing to accelerate deal cycles and reinforce market credibility.
• Translate customer insights into actionable feedback for product, marketing, and GTM teams to inform roadmap and experience improvements.
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