Director of Sales

Position Title:
Director of Sales, Canada

Location:
Remote – Canada

Reports To:
EVP of Sales, Westfield Outdoors

Note - must be current resident of and living in Canada.

Position Summary

Westfield Outdoors is seeking a highly motivated and strategic
Director of Sales, Canada
to lead our Canadian retail business. This individual will be responsible for managing key national and regional accounts directly, while also overseeing a network of outside sales representatives across Canada. The role requires strong expertise in
OEM, Private Label, and Branded consumer goods within the outdoor sporting goods industry
.

The Director will serve as the primary link between Canadian customers, our Indianapolis headquarters, and our global supply chain, including
manufacturing partners in China and Southeast Asia
. This is a high-impact role for a sales leader who can drive growth, build strong retailer relationships, and deliver results in a competitive marketplace.

Key Responsibilities

• Lead and manage all Canadian retail accounts, including both national chains and regional retailers.
• Oversee and develop outside sales representatives across Canada, ensuring alignment with company goals and sales strategies.
• Build and maintain strong relationships with Canadian buyers and key retail partners.
• Drive achievement of sales budgets, financial targets, and annual business planning goals.
• Develop and execute sales strategies, line planning, and marketing initiatives tailored to Canadian accounts.
• Act as the primary liaison between Canadian customers, U.S. headquarters, and manufacturing partners in China and Southeast Asia.
• Provide market insights and feedback to support product development and strategic growth initiatives.
• Represent Westfield Outdoors at key trade shows and industry events.

Skills & Qualifications

• Proven track record of managing
  national and regional retail accounts in Canada
  .
• Strong experience with
  Direct Import and Private Label
  programs, with an understanding of OEM and branded business models.
• Demonstrated success in sales leadership, achieving revenue targets, and driving growth.
• Excellent communication, negotiation, and presentation skills, with the ability to work effectively across time zones and cultures.
• Experience leading and managing outside sales representatives.
• Strategic thinker with the ability to translate business priorities into actionable results.
• International business acumen and comfort working with global teams and manufacturing partners.
• Willingness and ability to travel internationally and domestically as required.

Travel Requirements

• China and Southeast Asia: 2–3 times per year
• Indianapolis, IN (Headquarters): 2 times per year
• Trade Shows: 2–3 in US annually

Compensation & Benefits

• Compensation will be structured as a competitive contract arrangement commensurate with experience.

About Westfield Outdoors

Westfield Outdoors, Inc. is a leading provider of outdoor products for OEM, Private Label, and Branded customers. With a diverse portfolio of outdoor sporting goods, we partner with major retailers across North America to deliver innovative, high-quality products. Headquartered in Indianapolis, Indiana, with global operations and manufacturing partnerships throughout Asia, we are committed to driving growth, excellence, and long-term success in the outdoor industry.