Digital Marketing Coordinator

Company Overview

Central Penn Insurance Agency, LLC is a leading property and casualty insurance agency dedicated to providing comprehensive coverage solutions. Our mission is to protect our clients' assets while delivering exceptional customer service.
Summary

We are seeking a Digital Marketing Coordinator to join our dynamic team. In this role, you will play a crucial part in enhancing our online presence and driving engagement through various digital marketing strategies. Your contributions will directly support our mission of delivering top-notch insurance services.
Responsibilities

• Develop and implement effective digital marketing campaigns across multiple channels.
• Optimize website content for SEO to improve search engine rankings.
• Manage social media accounts and create engaging content to boost brand awareness.
• Analyze performance metrics using Google Analytics to inform strategy adjustments.
• Collaborate with the team on email marketing initiatives and automation strategies.
• Conduct keyword research and implement conversion optimization techniques.
• Assist in the creation of graphic designs and visual content for campaigns.
• Stay updated on industry trends and competitor activities to enhance marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing with a focus on SEO and social media strategies.
• Proficiency in Google Ads, Google Analytics, and SEO tools.
• Strong skills in content creation and copywriting.
• Familiarity with HTML, CSS, and WordPress is preferred.
• Excellent analytical skills with the ability to interpret data effectively.
• Creative mindset with experience in graphic design tools such as Adobe Creative Suite.
• Ability to work collaboratively in a fast-paced environment.

Job Types: Full-time, Part-time, Contract, Temporary

Pay: $51, $61,935.79 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Work Location: Remote