Amazon eCommerce Marketing Manager

We are seeking an experienced Amazon eCommerce Marketing Manager with a strong background in managing Amazon advertising campaigns and other digital marketing channels, including Google Ads and Meta Ads. In this role, you will be responsible for planning, executing, and optimizing performance-driven marketing initiatives across key eCommerce platforms. You'll play a critical role in enhancing the customer journey, maximizing conversion rates, and developing strategic campaigns that drive traffic, revenue, and customer loyalty.

Key Responsibilities:

eCommerce Strategy Development and Execution

Lead and execute Amazon advertising strategies

Stay up to date on the latest Amazon advertising tips, techniques, and strategies

Develop, implement, and manage the Meta Ads and Google Ads marketing strategy, ensuring alignment with overall company objectives and revenue goals.

Lead and execute Walmart eCommerce advertising strategies

Drive eCommerce sales and revenue through effective campaigns across digital marketing channels, including paid social, paid search, email, display advertising, and affiliate programs.

Customer Experience and Conversion Optimization

Analyze and optimize the end-to-end customer journey to maximize conversion rates and customer satisfaction.

Use data-driven insights to suggest and drive marketing initiatives across eCommerce channels

Product and Content Management

Collaborate with product, creative, and content teams to ensure that product listings, images, and descriptions are optimized for search and meet brand guidelines.

Work with our internal and external partners on UGC creation as needed

Performance Analytics and Reporting

Track and analyze key performance metrics (e.g., traffic, conversion rates, AOV, CLV) and adjust strategies accordingly to drive continuous improvement.

Prepare detailed reports for management, outlining campaign performance, key insights, and areas for growth.

Channel Management and Paid Advertising

Launch, manage, and optimize PPC campaigns on Amazon, Meta Ads (Facebook & Instagram), Google Ads, and other relevant platforms to ensure a high ROAS.

Keep up-to-date with the latest trends and best practices.

Customer Retention Programs

Implement customer retention strategies, including email marketing, and personalized experiences to increase repeat purchases.

Develop lifecycle marketing campaigns to engage, nurture, and retain customers.

Requirements:

Education

Bachelor's degree in Marketing, Business, Digital Commerce, or a related field or a minimum of 3 years of relevant experience

Experience

3–5+ years of experience in Amazon and other eCommerce marketing or digital marketing in multiple channels

Demonstrated expertise in developing, launching, and scaling paid direct-to-consumer (D2C) advertising campaigns on Amazon, Meta Ads, and Google Ads. Walmart Ads experiences a plus

Proven track record of driving growth through digital marketing campaigns, CRO, and eCommerce optimization

Skills and Abilities

Proficiency in Amazon, PPC, social media advertising, email marketing and affiliate marketing

Intermediate experience using Adobe Creative Suite, including Adobe Photoshop and Adobe Premiere

Ability to analyze data, identify trends, and develop actionable insights

Strong project management skills with the ability to manage multiple initiatives simultaneously

Experience building and sending email and SMS campaigns using Klaviyo

Experience with CJ Affiliate, recruiting affiliates, and affiliate marketing a plus

Personal Attributes

Strategic thinker with a passion for digital marketing and eCommerce

Strong analytical mindset with attention to detail and problem-solving skills

Collaborative and communicative, with the ability to work cross-functionally and influence others

Benefits:

Competitive salary

Medical, dental, and vision insurance

401k after 6 months

Opportunities for professional growth and development

To Apply:
Please submit your resume, a cover letter, and any relevant portfolio materials demonstrating your experience in eCommerce marketing. We look forward to seeing how your skills can help us drive our online growth to new heights