Expert PPC Digital Marketing Specialist

Job Overview
We are seeking a skilled and detail-oriented PPC Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in performance marketing and a passion for driving results through effective pay-per-click advertising strategies. This role involves managing various PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media channels. You will be responsible for optimizing campaigns to maximize ROI and improve conversion rates while utilizing analytics tools to track performance.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads, Bing Ads, Facebook Advertising, and Twitter Ads.
• Conduct thorough keyword research to identify high-performing keywords and optimize ad copy accordingly.
• Monitor and analyze campaign performance using Google Analytics and other web analytics tools to make data-driven decisions.
• Collaborate with the marketing team to integrate PPC strategies with overall digital marketing efforts, including SEO and affiliate marketing.
• Manage budgets effectively for all PPC campaigns while ensuring optimal allocation of resources.
• Utilize SEM techniques to enhance visibility and drive traffic to e-commerce platforms.
• Perform conversion optimization tasks to improve landing page effectiveness and user experience.
• Stay updated with the latest trends in digital marketing, media buying, and advertising technologies such as DoubleClick and Google Tag Manager.
• Prepare regular reports on campaign performance metrics and present findings to stakeholders.

Skills

• Proven experience in performance marketing with a focus on PPC campaign management.
• Proficiency in Google Ads, Bing Ads, Facebook Advertising, Twitter Ads, and other relevant platforms.
• Strong analytical skills with experience in Google Analytics and web analytics tools.
• Familiarity with SEO tools and techniques to enhance campaign effectiveness.
• Knowledge of budgeting practices within digital marketing contexts.
• Experience in e-commerce marketing strategies is a plus.
• Excellent communication skills with the ability to work collaboratively within a team environment.
• Strong organizational skills with attention to detail to manage multiple campaigns simultaneously. Join us as we strive for excellence in digital marketing and make an impact through innovative PPC strategies

Job Type: Full-time

Pay: $40, $50,000.00 per year

Benefits:

• 401(k)
• Employee discount

Work Location: In person

Nice-to-have skills

• Google Analytics

• Woodland Hills, Utah, United States

Work experience

• Digital specialist
• Social Media
• SEM / Traffic

Languages

• English