Marketing Specialist

Job Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our Brokerage. The ideal candidate will have a strong background in digital marketing and a passion for driving brand awareness and engagement through innovative strategies. This role requires a blend of creativity and analytical skills to develop effective marketing campaigns that resonate with our target audience.

Duties

• Develop and implement comprehensive digital marketing strategies across various platforms, including social media, email, and e-commerce channels.
• Conduct thorough market research to identify trends, customer preferences, and competitive landscape to inform marketing initiatives.
• Optimize website content for SEO to enhance organic search visibility and drive traffic using tools like Google Analytics and Google AdWords.
• Manage Facebook Advertising campaigns to increase brand reach and engagement while monitoring performance metrics for continuous improvement.
• Collaborate with the product management team to align marketing efforts with product launches and promotions.
• Create visually appealing marketing materials using Adobe Creative Suite, ensuring brand consistency across all channels.
• Utilize WordPress for content management, ensuring timely updates and engaging content on the company website.
• Analyze campaign performance data to provide insights and recommendations for future marketing efforts, focusing on budgeting and resource allocation.
• Execute email marketing campaigns that effectively communicate with our audience while adhering to best practices in digital marketing.

Experience

• Proven experience in digital marketing, with a strong understanding of e-commerce principles and practices.
• Familiarity with SEO techniques and analytics tools such as Google Analytics is essential for measuring campaign success.
• Experience in managing Facebook Advertising campaigns is highly desirable.
• Strong research skills to identify market trends and consumer behavior effectively.
• Knowledge of sales processes and product management will be an advantage in aligning marketing strategies with business goals.
• Proficiency in Adobe Creative Suite for creating compelling visual content is preferred.
• Basic understanding of HTML is beneficial for website management tasks. We invite passionate individuals who thrive in a fast-paced environment to apply for this exciting opportunity as a Marketing Specialist, where you can make an impact through your creativity and strategic thinking.

Job Types: Full-time, Part-time, Freelance

Pay: From $20.00 per hour

Expected hours: 8 – 40 per week

Work Location: In person