Export Sales Manager

For 45 years, the Laurastar Group has combined innovation, ambition, and excellence to create long-lasting products that beautify and purify your clothes and home. The family-owned Swiss group's expertise now extends from ironing and fabric care to hygienic steam systems aimed at creating a healthier home for you and your loved ones. Thanks to its unique Dry Microfine Steam DMS technology, Laurastar is the world leader in high-end steam systems, with over 3 million products sold in over 40 countries worldwide. In Switzerland, where the Group’s headquarters are located, almost a quarter of households own at least one of the brand’s most popular products. Laurastar employs around 280 employees, including its subsidiaries in Germany, France, Benelux and Hungary.

Our motivated, well-trained, hard-working, result-oriented employees are the foundation of our success.

If you would like to contribute to this success, we look forward to meeting you!

We are looking for our future,

Export Sales Manager

to develop and manage its international growth, primarily across the Middle East, India, and Central Asia .

Main Role

• Define and execute Laurastar’s export sales strategy in alignment with global objectives.
• Develop strong, long-term partnerships with distributors and key partners to drive sales growth and brand visibility.
• Oversee market development, negotiate annual budgets, and ensure sales target achievement.
• Implement marketing and communication plans while maintaining Laurastar’s premium brand image across all channels and markets.
• Analyze market trends, competitors, and performance data to inform business decisions and optimize strategy.
• Collaborate internally with key departments (Marketing, Finance, Operations) and support events and product launches.
• Active participation to internal Sales meetings

Technical Competencies

• Bachelor degree or equivalent in Business, Sales, or Marketing
• Excellent knowledge of English (both spoken and written). Additional languages such as Arabic or Hindi are an asset
• Strong commercial management and negotiation skills
• Excellent analytical skills; proficient in MS Office 365 and BI/CRM tools (Salesforce, Tableau, Qlik, etc.)

Personality, Soft Skills

At Laurastar, we value creativity, agility, ownership, and trust.

• You embody these values through your open-mindedness, problem-solving spirit, and ability to make things happen.
• You are entrepreneurial and proactive, with a natural drive to deliver results and build strong relationships across cultures.
• Organized, resilient, and adaptable, you thrive in dynamic environments.
• You are ready to travel the world (30–40%) to grow our brand internationally.

Your Background

• You bring a minimum of 5 years’ experience in international sales/export, ideally within the consumer goods, premium appliances, or lifestyle sectors.
• You have successfully managed distributors, agents, and key accounts internationally.
• Experience working in multicultural settings, especially in the Middle East, is a strong plus.
• You understand the dynamics of selective retail and high-end markets.
• You have a proven ability to drive sales growth and enhance brand visibility.

Please note that only applications including both a CV and a cover letter will be reviewed.

Your next challenge starts here, apply on !

Nice-to-have skills

• Analytical Skills
• Negotiation
• Salesforce
• Tableau

• Châtel, Vaud, Switzerland

Work experience

• Sales Manager / Director of Sales

Languages

• English