Company details are confidential
Based in Vaud
SignupDigital Marketing Manager
- Digital manager+1XXXX
- A/B TestingHTMLCSSJavaScriptProblem Solving+5XXXX
- Vaud, Switzerland
- Digital manager+1XXXX
- A/B TestingHTMLCSSJavaScriptProblem Solving+5XXXX
- Vaud, Switzerland
Company
About
Companies on the platform are looking for highly skilled Digital Marketing Managers to join their team. The ideal candidates will be responsible for developing, implementing, and managing marketing campaigns that promote a company's products, services, or brand. They will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. The salary range for this position is approximately CHF 100,000 to CHF 130,000+ per year, depending on experience and qualifications.
Perks & Benefits
- Work-life balance
- Competitive salary package
Vacancy
Who you are
- A bachelor's or master's degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Your tasks
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build, and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
Nice-to-have skills
- A/B Testing
- HTML
- CSS
- JavaScript
- Problem Solving
Work experience
- Digital manager
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