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Company details are confidential
Innovative Swiss Software House

Digital Copywriter

    • SEO
    • Copywriter
  • CH
    Lausanne, Vaud, Switzerland / Switzerland
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    • SEO
    • Copywriter
  • CH
    Lausanne, Vaud, Switzerland / Switzerland

Company

About

Swiss software innovator delivering premium digital signage and AI driven marketing analytics solutions to organizations worldwide.

Perks & Benefits

  • Competitive salary
  • High degree of independance
  • Steep learning curve and support for continuous development
  • Entreprenarial environement
  • Opportunity to make an impact and see rewarding effects

Vacancy

Who you are

  • Proficiency in Microsoft Office, Google Ads, and other relevant marketing tools
  • Hands-on experience as a Digital Copywriter in the software industry with a proven track record of successful deliveries in user experience initiatives (Please provide a portfolio showcasing previous copywriting)
  • Familiarity with SEO best practices, user experience (UX) and analytics
  • Curious and creative self-starter; ability to work independently with a strong drive for results and can-do attitude in a fast-paced environment
  • Bachelor’s degree in marketing, communications, related field, or relevant work experience

Your tasks

  • Develop engaging and persuasive written content for a wide range of marketing materials — everything from banner ads to landing pages, blog posts, long-form articles and integrated marketing campaigns
  • Contribute to the company’s website visibility and organic traffic growth through developing and implementing efficient SEO strategies, and SEO-friendly content
  • Understand target audiences, market trends, and competitor strategies to create copy that addresses customer needs and preferences
  • Implement and analyze A/B tests to optimize marketing content and strategies for better user engagement and conversion rates
  • Monitor and analyze content performance, customer feedback and key SEO metrics from various channels to identify areas for improvement

Required skills

  • SEO
  • Copywriting
  • Lausanne, Vaud, Switzerland / Switzerland

Work experience

  • SEO
  • Copywriter

Languages

  • English
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