5 Easy SEO Quick Wins That You Can Implement Fast for Better Organic Results
The year is slowly coming to an end, and you probably already have a good idea of how your marketing efforts performed in 2022.
We all know that SEO is an ongoing process and can always use optimization.
Be it to update an old post or to add a few new internal links, marketers never find themselves bored when it comes to SEO optimization.
If you’re looking to implement easy SEO quick wins for you to start 2023 with a bang, then you’ll love this post.
We’ve compiled a list with the easiest SEO tweaks that you can implement now so that you start seeing better organic results as soon as the new year starts.
How Fast Does SEO Work?
Before we dive into the good stuff, it’s equally important that you properly set your expectations.
Do you know how fast it takes for your SEO quick wins to work?
Well, unlike paid ads that give you instant results (oftentimes at a hefty cost), SEO organic results don’t work as fast. In fact, it requires some trial and error, data analysis, and a lot of patience.
Most marketers can expect to see SEO results at least 2 months after implementation, but sometimes your SEO strategy can take as long as 6 to 12 months to start giving you those sweet results.
SEO can also be rather time-consuming. That’s because it takes brain work, knowledge, and experience to properly understand Google Analytics.
But worry not. This post is all about the easiest SEO implementations that you can do to start seeing organic results faster than you can say “Google”.
5 of the Easiest SEO Quick Wins That Even Beginner Marketers Can Implement
1. Optimize your title tags
Probably the most popular (and easiest) way to implement quick SEO wins.
Title tags are your headers. And unless you have hundreds of pages in your site, this should be a rather quick SEO fix for you to work on.
And in case you do have many pages, we recommend taking a more strategic approach.
This means optimizing your most relevant pages (or the ones that need more views) first.
Here are 3 recommendations for you to optimize your title tags:
1.1. Find a focus keyword
This is a no-brainer. If you’re thinking about optimizing a title tag, it’s important that you know what keywords you’re targeting beforehand.
Pro-tip: Do your due diligence and your keyword research first.
Your focus keyword should ideally be at the start of the title of your post. This helps with its ranking as it makes it easy for Google to understand what your post is about.
1.2 Consider the title tag length
If you’re aiming to be featured in Google snippets, your titles tags shouldn't be longer than 60 characters.
1.3 Include numbers
People love practical tips and tricks, so adding titles with numbers for a listicle post is always a good idea to attract readers who want quick solutions to their problems.
2. Don’t forget to optimize your images
Image optimization can be easy to ignore, but if you don’t overlook this quick SEO change, you might be surprised with how much better your site performs.
Image optimization refers to both image sizing and alt text to describe the featured graphic.
As you may be aware, your site’s image sizes can impact both your UX and your site speed.
And alt tags help Google better understand what your post is about (the more you help Google, the more it will reward you).
Here are a few of our best tips for image optimization:
2.1 Alt text
Image alt text helps those who are visually challenged because it describes what the image is about.
Plus, if you make the effort to optimize your images, Google may begin to feature them in Google Images, which can further increase traffic to your website.
Image alt text might be time consuming if you have hundreds of images, but it’s well worth the effort. If you use Wordpress, there are hundreds of plugins that can help you optimize your images faster.
Here’s a few considerations for you to keep in mind when writing your alt text:
- Use descriptive words: Don’t overthink it. How would you describe the image to someone who couldn’t see them?
- Be concise: Don’t overdo it. Your alt text should be just a few words of a small phrase
- Avoid keyword fluffing: Just as with everything SEO, keyword stuffing is an outdated practice that should be avoided as it can backfire.
2.2 Resize your images for optimal user experience (UX)
This means using image dimensions that properly fit your page.
If you need further clarification on what is the best image size for your case, you can refer to this image size guideline cheat sheet.
Also, be sure to save your images in the right format. The most popular file formats used in websites are JPEG, PNG and GIF.
2.3 Compress your images for a speedy site
Did you know that you can also easily compress your images before uploading them to your CMS?
Compressing is a great way to maintain image quality while also reducing file size.
You can either use a plugin that automatically compresses your images, or use free online tools such as TinyPNG to manually do it yourself in case your CMS doesn't have plugins for that.
3. Optimize your content for featured snippets
Want a quick way to outrank your competitors in Google’s first page? Then start optimizing your page snippets.
Featured snippets are highlighted bits of text that show up at "Position 0" at Google's first page. They offer users a swift response to their search query.
Snippets are great for catching users who are inputting informational queries.
Here’s an example of what an optimized snippet looks like:
You optimize your snippets by properly formatting your posts, using H1, H2s, H3s etc. A table of contents is also another way to aim to be featured in Google’s snippets.
4. Don’t forget to look for low-hanging fruit keywords
In SEO, it can be tempting to go after keywords with lots of volume to aim for high inbound traffic.
But those keywords are more often than not very hard to rank for, as other more authoritative sites could easily outrank you.
Low hanging fruit keywords are the ones that you can use to quickly outrank sites simply by creating better content than they are currently publishing.
In this case, you need to do a bit of keyword research on direct competitors that have a low domain authority (usually anything below a DA 40).
5. Update your old posts
Be honest, how often do you update your content? Do you have posts that are still mentioning 2021 (or older dates) in the title or in its content?
Updating your old content (especially those that you already rank well for) is a fantastic and quick SEO win for you to implement.
Go to your Google Analytics to analyze your KPIs and check if you have any pages that are losing traffic. Once you have a list of posts that seem to have lost a bit of traction, here's what you can do to effectively update them:
- Add more up-to-date data and information to ensure your content is relevant.
- Write more valuable content.
- Update or add more visuals.
- Have posts that are very similar? How about merging them into one big piece of content? Repurposing your contentt is a great way to add value to existing ones.
- Update your links and add more relevant internal and external ones.
- Change the post publication date and hit publish again.
Ready to boost your rankings with some quick SEO wins?
SEO is, more often than not, time consuming and may take a while to see results.
But by quickly making some minor SEO tweaks, you can certainly expect to see a good boost in site ranking and traffic.
We recommend regularly checking your pages and website content to ensure they’re always up-to-date so that you can outrank your competitors.
We hope this post has given you some ideas and motivation to optimize your content, even if you don’t have much time to spare.
Don’t overlook the importance of content optimization.
We promise it will be well worth your while.
Ana Palombini is the voice behind AP Copywriting, where she provides content marketing for SaaS, entrepreneurs, and marketing agencies. When she is not typing ‘till her fingers are numb, you'll find Ana watching Friends for the millionth time or having late-night sushi from her couch (or both). Say hi on LinkedIn or check out her website.