Company Culture

Best Practices for Maintaining a Strong Culture When Scaling Up

Reading time 5min

One of the most important aspects of any successful work environment is culture. As your company grows, your values and mission will become a pillar that will motivate your team and give them a sense of belonging, thus working at a much higher level.

Often times undervalued, culture can define your success as a company–not only internally, but externally as well. In fact, your brand's identity is key to scaling up and ensuring your project's greater success in the long run.

In this article, we will look at some best practices for maintaining and developing a strong work culture as your company scales up in size.

1. Reinforce your company's mission and values

1. Reinforce your company's mission and values

As your company grows, it is very important to reinforce your company mission and values. Every employee should represent and uphold those values.

When a new employee joins your team, the importance of enforcing those values will create a bond and solidify your team. Regardless of whether your managing a remote team or one that's onsite, encouraging a harmonious company culture is key for the development of a motivated group!

At TieTalent, we're serious about ensuring that our internal culture is reflective of our five values:

  1. Trust
  2. Ownership
  3. Excellence
  4. Passion
  5. Fun together

With each internal hire, we want to be sure that the individual's values are aligned with those of the company as a whole.

2. Always be transparent and communicative

2. Always be transparent and communicative

When your company is still small, it's much easier to maintain transparency and communication. But as your company scales up, it is very important to keep communication and transparency amongst teams within your company.

Using internal communication tools like Slack are essential for keeping everyone updated and allowing easy communication among employee.

Transparency is key for high productivity. If you keep your employees informed on the high-level business goals and objectives you are all trying to achieve together, everyone will be clear on their role, their "why," and their part to play in achieving those goals.

Productivity in a team is closely related to the employees knowing the end result or objective they are working towards on a daily basis.

3. Always provide feedback channels

3. Always provide feedback channels

Getting employee feedback is an important element in any business, and it is crucial to maintain this practice when scaling up.

It's easy to lose touch when your company grows in size. Feedback channels are an excellent way to stay grounded and make sure you are always aware of any and all issues–as well as all the positive things!

Some of the best ways to have open lines of communication and easily allow for employee feedback include:

  • Holding weekly meetings
  • Sending out Know Your Company surveys, and
  • Having regular social outings and activities

4. Recognize achievements

4. Recognize achievements

As you grow as a company, you necessarily hire more employees.

It makes sense, then, that fostering employee satisfaction becomes exponentially more important.

Recognizing accomplishments and contributions show that you are paying attention and that you care. Teamwork and motivation are key when scaling up and growing.

A great company culture is a culture where co-workers celebrate each other’s achievements.

Making sure to communicate achievements and milestones gives your employees the time to get together and celebrate both individual and team successes.

5. Establish traditions

5. Establish traditions

Establishing company traditions is great for unifying all employees and can be a fun and social way to increase engagement.

Maybe you go out for team drinks every Thursday.

Or you order takeout when a new hire joins the team.

Or you share a list of top podcasts, books, or songs via Slack every month.

Traditions should reflect your unique company culture and contribute to fostering a positive and collaborative work environment. Small weekly traditions will foster team building, but activities like annual retreats can also be a great motivational tool and something for your employees to look forward to during the year.


Culture can make or break your company. The people you hire at the beginning of any company is very important, and the culture and values they uphold will be the pillar of your success and growth.

Always keep in mind the importance of a strong cultural belonging towards your company from your employees. It will guarantee a much better and stronger team that can overcome difficulties and motivate each other to work their best and try their hardest to succeed.

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