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About
Role : The incumbent is responsible for marketing, WEB marketing, various promotions / advertisements and the commercialisation of all our products both in Canada and the United States. This person will have to analyze, develop, make traduction and apply communication and promotion strategies as well as information programs.
Main responsibilities:
- Collect information on the target market and identify communication and advertising strategies in order to make our products known to our target customers and develop our network of distributors;
- Evaluate the characteristics of our products and services to promote and create professional videos to deploy in the network;
- Advise management, business development representatives and sales consultants on the best sales promotion strategies;
- Develop and implement advertising campaigns for paper and electronic media;
- Develop and produce a promotional clip (CD / WEB) of all our products for advertising purposes during exhibitions, promotion or when requesting products information;
- Conduct public opinion and interest surveys to identify the interests and concerns of key groups targeted by the company;
- Coordinate updates to promotional leaflets and our transactional WEB site and continually feed it so that it is representative of available products and validate that prices are up to date;
- Plan, design and implement WEB marketing and be active on social networks and sales sites;
- Participate in some national and international exhibitions in order to present and publicize our most recent products, but also to do market research;
- Analyze and interpret competitor data and other relevant information in order to compare and maximize the quality of the products and services offered by the company;
- Perform other related duties.
Qualifications sought:
- University education or experience in a field related to sales.
- Bilingual
- Professionalist
- Attention to precision and detail
- Positive leadership, team spirit
- Organizational capacity
- Work under pressure
- Proactive
Languages
- English
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