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Manager, Campaigns & Content - CeraVe DMIUltimate LLC • New York, New York, United States
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Manager, Campaigns & Content - CeraVe DMI

Ultimate LLC
  • US
    New York, New York, United States
  • US
    New York, New York, United States
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About

Title: Manager, Campaigns & Content – CeraVe DMI
Location: Hudson Yards, NY
Division: L’Oréal Dermatological Beauty
Reports to: Dir, Campaigns & Content – CeraVe DMI
About the Role: The Manager, Campaigns & Content — CeraVe DMI will lead the development and implementation of full paid media content strategies for CeraVe, collaborating with internal teams and agencies to drive 360 campaigns across all channels.
Key Responsibilities Activation Strategy
Trigger the consumer insight and the big idea generation by briefing the creative agency.
Collaborate efficiently with Global Marketing Project Manager, Business Leader and Emerging Category Leader, as well as all metiers part of the 360.
Propose the campaign calendar, and relevant list of assets and pillars.
Propose for each launch the 360° paid content strategy (channels, touch points, assets, formats) and work with all metiers to ensure owned and earned are part of the campaign.
Ensure consistency and relevancy across all touchpoints, aligned with the category strategy & brand priorities, and ensure 360 ROI.
3rd Party Management
Create 360-degree brief and kickstart with key partners (McCann, Craft, TEVA, others agencies & media asset planner locally)
Gather assets needed, establish retro planning and brief agencies accordingly.
Manage the agencies responsible for the creation of content.
Create and issue briefs for agencies.
Manage & review agency progress.
Ensure content meets the brand DNA.
Manage agency contract, financials, and timelines.
Content Creation
Responsible for the global 360 content creation for the categories assigned respecting time and budget constraints, liaising with relevant stakeholders and ensuring it resonates with the consumer.
IMC communication content for projects (print, POS, TVC, digital, social media content) for paid media purpose.
Coordinate and ensure big idea is followed by all relevant métiers involved in the campaign (Ecom team, PR team, Advocacy...) and partner with them to leverage to the maximum the level of execution and excellence.
Work with CMI to test pre-campaign performance when relevant.
Work with CMI to assess post-campaign performance using data provided by Zones & countries.
Coordination With Markets
Work with Zones and Drive countries to understand local needs, ensure relevance of content mix and relevance of assets.
Define & write guidelines for content local adaptation
Assess the efficacy of the assets to ensure learnings to next successes.
Qualifications
Bachelor's degree in communications, marketing, or business.
3-5 years of experience in content strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation).
Skincare experience and a strong interest in health, beauty, and dermatology preferred.
Advanced proficiency in campaign development, content creation, and 360 distribution strategies.
Proven ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.
Excellent communication, collaboration, and problem-solving skills.
Professional demeanor, positive attitude, meticulous attention to detail, and a proactive approach.
Excellent written communication skills, with the ability to write in a medical tone of voice preferred.
Experience in KPI reporting and analysis.
Proven ability to manage vendors and collaborate with business partners on innovations.
Strong understanding of creative development and execution.
Demonstrated success in executing large-scale campaigns with measurable results.
Experience with international markets
Any relevant industry awards (e.g., Cannes Lions, CLIOs, Effies) are a plus.
What We Offer
Salary Range: $98,400-$140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Competitive Compensation: Salary range based on experience and a comprehensive benefits package (Medical, Dental, Vision, 401K, Pension Plan).
Hybrid Work Policy (Up to 2 Days per week work from home for eligible roles, subject to manager approval.)
Generous time-off policy
Access to company perks (product discounts, mobile allowance)
Learning and development opportunities
Employee resource groups
Mental health and wellness programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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  • New York, New York, United States

Languages

  • English
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